GAP to Launch Special Edition Apparel Collection Inspired by Popeye

Brandora Editorial Staff - June 2021

GAP the globally recognized iconic casual wear brand, teams up with Medialink Animation International Limited, a wholly owned subsidiary of Medialink Group Limited (2230.hk) (together “Medialink Group”), the leading dynamic market mover of media content distribution and brand licensing in Asia, to introduce a collection of fashion items featuring characters from Popeye, the King Features-owned classic character brand and one of the most recognizable pop-culture icons in the world.

Medialink Group, which is working as King Features’ agent in the territory, is collaborating with GAP for Mainland China.

Launching this summer, the collection includes t-shirts and tops for men, women and kids, allowing the whole family to enjoy the adventure and excitement of the legendary, Popeye. The special edition short-sleeve cotton t-shirts are adorned with colorful designs, and each of the characters are vividly shown around the GAP classic logo. Popeye with his iconic canned spinach, romantic Olive Oyl, and Bluto, Popeye’s mischievous rival, make the collection both fun and nostalgic, reminding consumers of their childhood days.

The selection of fashion items featuring Popeye will be available from mid-June online and in GAP stores.