Tokyodachi Mascot Mania Season 3 is Underway!

Brandora Editorial Staff - June 2021

Tokyodachi® Mascot Mania, the month-long College championship of collegiate social media engagement, has commenced its 2021 competition with overwhelming response, generating over 600,000 votes in its first week and is expected to exceed 2 Million engagements this year.

The Tokyodachi brand features anime versions of the mascots of many the top US colleges and universities, who compete in a monthlong collegiate mascot competition called “Mascot Mania”. Starting with 256 Tokyodachi College mascots, Instagram users vote each day by bracket, round after round, until only 1 University is left standing. Based on initial voting, UC Irvine, Clemson and Washington are projected as the leading universities so far.

“The unique quality of Mascot Mania is that it has nothing to do with how big a school is, how many 5-star recruits they have, or how famous their alumni may be.” Explained David Gormley the founder of Tokyodachi. “What really matters is how much the fans love their Tokyodachi mascot and engage students, faculty, and alums to vote for them.”

Over the past 2 years, over 3 Million total votes were cast with “Thunder” from Grand Canyon University taking the title in 2019 Season 1 and “Peter the Anteater” from UC Irvine the 2020 Season 2 winner. This year, Tokyodachi expects to well exceed 2 Million votes but its too early to predict the winner.

Building upon the Tokyodachi brand’s success in the collegiate world, The Brand Liaison is expanding the existing collegiate and special edition characters to a wide range of consumer products, including accessories, backpacks, plush, figurines, collectables, and NFT’s as well as seek strategic collaborations for in-bound licenses such as music icons, celebrities and other characters suitable for anime avatars.

To learn more about Tokyodachi licensing, visit The Brand Liaison at www.TheBrandLiaison.com or email Steven@TheBrandLiaison.com.

Fans are invited to vote at the Tokyodachi Instagram page each day and the full 256 team bracket isviewable on tokyodachi.com as well as the Tokyodachi twitter account for voting updates, interestingstories. Some of the biggest supporters were the Athletic departments, Licensing Directors, Campus Bookstores, college marketing teams, the actual Mascots, as well as Alumni groups. Last year over 150 colleges actively promoted their mascot on social media sources including, Instagram, Facebook, Twitter, and snap chat.