Sperry Launches New Ice Cream-Inspired Shoe Collection

Brandora Editorial Staff - June 2021

Sperry, the heritage footwear brand that’s fully rooted in the history of American style, is introducing a limited-edition, capsule collection that’s super cool! The Sperry Ice Cream collection for men, women and kids serves up iconic Sperry silhouettes reinvented in prints of favorite ice cream truck treats from Good Humor® and Popsicle®.

Key footwear styles include the Sperry Striper II sneaker, the all-new EVA Float, the Crest Twin Gore slip on sneaker and the Bahama II boat shoe, featuring designs inspired by fan-favorite Strawberry Shortcake®, crunchy Chocolate Éclair®, dreamy Creamsicle® Bars, red, white, and blue Firecracker® pops and more.

“Sperry is all about good times with friends and having fun, and nothing says summer fun more than Good Humor and Popsicle. We are so excited to launch our footwear collaboration inspired by these iconic brands’ most delicious treats.” says Elizabeth Drori, CMO Sperry.

“We love how Sperry captured the fun of everyone’s favorite Popsicle and Good Humor products in this collection,” says Russel Lilly, Vice President, Unilever Ice Cream North America. “There’s no better way for our fans to celebrate this summer than with a fashion statement that’s just as delicious as their frozen treats.”

The collection will launch with an ice cream truck that makes stops along the East Coast, showcasing the shoes and providing free samples* of the original frozen treats that inspired this sweet collaboration. For more information about the truck’s route and planned activations, visit Sperry.com.

The Ice Cream collection launches on Sperry.com, Zappos, Nordstrom and Macys on June 24.

Seltzer Licensing Group facilitated this partnership on behalf of their client Unilever.