Domo’s cult presence to build in the UK through agreements with The Monster Factory and ID-Wall

Entara Ltd, global entertainment rights company, has granted licenses for Domo to The Monster Factory, stationery, gift and mobile accessory company, and ID-WALL, art and graphics producers of exclusive art and print products. The products are available in store and online and form a key part of Entara’s licensing programme for Domo, building on the success of the previous licensing agreement with Underground Toys for plush and Fashion UK for Domo t-shirts and sweatshirts due to launch in store this Autumn.

Synonymous with imaginative and eye-catching product, The Monster Factory license Domo to produce its unique MoPod® mobile phone accessory as well as Mobile Danglies (3D Moulded) as part of their portfolio of quirky and design-focused products. Retailing at £3.99 RRP, the mobile phone accessory is already proving popular amongst the tween and teenage market through distribution online and in stationery, gift and specialist stores.

ID-WALL produce and distribute Domo canvas and poster prints as well as large format photo wallpaper to order with bespoke sizing options. Specialising in providing licensed imagery from well known organisations and brands such as Star Wars and Virgin Comics, ID-WALL will retail the Domo range on their online outlet, www.id-wall.com, and aim to augment the animated character’s appeal among creative enthusiasts.

Domo reached iconic status as the mascot of Japan’s sole public broadcaster NHK and has over 400,000 fan websites around the world. A TV series is in development with NickToons in North America and Nickelodeon Worldwide and scheduled for launch in 2007.

Karen McNally, Vice President Licensing & Marketing, Entara Ltd, comments; “Our aim is to build on Domo’s iconic status using a variety of platforms in key product areas such as mobile, fashion and art that will allow him to strengthen his presence in the retail market. With highly skilled, design-focused licensees on board coupled with Domo’s quirky, unique character and strong brand values, he is set to increase his cult following in the UK and European territories before taking on world Domo-nation!”