Brand Licensing 2006 has been short listed in the Most Improved Established Exhibition category of the Event Awards 2007. Earlier this year, Brand Licensing 2006 was also a finalist in the Best Market Campaign category of the inaugural Exhibition News Awards and was ‘commended’ in the Trade Show of the Year category at the prestigious AEO Awards.
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“We are thrilled to be a finalist in the Event Awards 2007,” commented event director Jessica Blue. “The Most Improved Established Exhibition award recognises how challenging it can be to reinvent exhibition formats and marketing campaigns in order to ensure that they continue to meet the needs of the markets that they serve. This award recognises achievements in keeping a show fresh year on year and taking an established show from strength to strength using innovative strategies, new features or marketing methods. At Advanstar, we invested significant time and energy into refining and restyling Brand Licensing 2006 to wide acclaim from our exhibitors and visitors. It’s also very rewarding to know that our hard work has not gone unnoticed or unrecognised by the event industry.” |
The Event Awards take place on September 14 2007 at the Natural History Museum.
Brand Licensing, newly re-branded for 2007, is the only pan-European event dedicated to licensing and brand extension and runs from ctober 2 - 3 2007 at Olympia, London. For more information please visit: www.brandlicensingeurope.com. |
