Spin Master’s Bakugan Franchise Enters the Roblox Metaverse

Brandora Editorial Staff - August 2021

Spin Master Corp, a leading global entertainment company, today announced its Bakugan® franchise will be the first-ever to premiere a full-length series episode on Roblox, the global online platform that brings millions of people together through shared experiences.

Bakugan, the global battling franchise anchored by the anime adventure series that also boasts digital content, an innovative toy line, card game and video game, will engage fans in an all-new immersive viewing experience on Roblox. Premiering September 8th, episode 317 from season three, Bakugan: Geogan Rising™, will debut within the Bakugan hub on the Roblox platform, extending the adventure into the metaverse, creating a unique viewing experience for existing Bakugan fans and attracting new ones.

“Roblox has become a new way for people to come together through shared experiences and premiering the first full-length series episode on Roblox demonstrates our commitment to our evolving digital-focused approach – helping us reach kids and teens wherever they are,” said Laura Henderson, Spin Master’s EVP, Marketing. “We can’t wait to introduce another dimension of Bakugan storytelling within Roblox and deepen our fans’ connection to the Bakugan franchise with this immersive new virtual experience.”

“Roblox offers entertainment franchises a completely new way to engage with fans online in immersive 3D virtual experiences that make up the metaverse,” said Christina Wootton, Vice President of Brand Partnerships at Roblox. “By merging our collective audiences, we are able to offer the Roblox community as well as Bakugan fans new and unique ways to connect and experience entertainment together within the Roblox metaverse.”

Bakugan: Geogan Rising is season three of the series. Part one of Geogan Rising currently airs on Netflix. Episode 317 is part of part two, which will debut on Roblox on September 8th and on Netflix on September 15th.