Pokémon partners with polish fashion giant LPP tu further grow its presence in Germany and Poland

Pokémon - August 2021

The Pokémon Company International has teamed up with LPP, Poland’s biggest clothes manufacturing company, for collections of Pokémon apparel and accessories for kids and adults across LPP’s widely recognised brands Reserved Kids, House, Cropp and Sinsay.

The Pokémon and LPP collaboration is now available at retail across Europe, further strengthening Pokémon’s growing footprint in the territory.

Each of LPP’s brands is directed at a different group of customers representing a different lifestyle and having a different way of expressing themselves. Designed to help wearers express their emotions and fulfil their dreams through the way they look, the brands have all added a dash of distinctive Pokémon flair to their style, drawing inspiration from Pokémon characters and artwork.

House, for people young at heart and in spirit, offers casual streetwear in bold combinations with statement accessories. Its adult apparel and accessories ranges launched this summer with a campaign that included in-store marketing and branded windows.

Reserved Kids reflects the latest trends, drawing inspiration from multicultural metropolises and urban realities. Their Pokémon Kids collection of apparel and accessories launches on 31st August.

Adult ranges from Cropp and Sinsay will follow. Cropp draws inspiration from contemporary culture and music, creatively mixing them in designs incorporating the latest catwalk trends, while Sinsay responds to the needs of fashionable young women who appreciate casual style and comfort.

Socially responsible family company LPP was formed 30 years ago and is one of the fastest-growing clothing companies in Central and Eastern Europe. Its five brands can be found in nearly 40 countries in Europe, Africa and Asia, and this number is still growing. With a network of approximately 1,800 stores plus an online presence, LPP sold 233 million pieces of clothing and accessories in 2020 alone.

“We are delighted to be working with LPP on these exciting ranges, which add yet more style to our expansive fashion lines,” said Mathieu Galante, licensing director EMEA for The Pokémon Company International. “A dynamic, creative and ambitious company, they are also award winners[1] for their sustainable practices. With demand continuing to grow across Europe for Pokémon apparel and accessories, LPP are ideal partners to strengthen our presence across the key territories of Poland and Germany.”

Pokémon’s partnership with LPP further cements its increasing status as a true fashion icon and high-street staple.