The Brand Liaison Secures 3 New Licensing Deals for Baozou Properties

Brandora Editorial Staff - September 2021

Baozou Ltd. is proud to announce 3 new licensing deals with YouTooz, Brisco Apparel and Just Funky for its library of viral properties including the original Trollface – arguably the most famous meme that has ever been created! All 3 licensing deals were created by The Brand Liaison, as licensing agent for Baozou.

Baozou is a worldwide leading internet culture brand for young adults and kids, specializing in web-content, social media, gaming, merchandising and internet personalities. Over 160 million social media followers, 200 million emoji downloads and almost 60 million app downloads has led to over 2 billion monthly views for Baozou’s properties. Accordingly, Baozou has quickly become the leader for creating and building viral sensations, such the iconic Trollface, Momo the Dog who was featured in the Netflix hit NextGen, and more. Baozou worldwide strategic partners include Coca Cola, McDonalds, Frito Lays, Mars and Toyota.

In addition to outbound licensing of the entire Baozou library, The Brand Liaison is actively seeking new viral properties for Baozou to acqure or secure worldwide or regional licensing rights for content and consumer products.

“Baozou has established itself as an industry leader for developing and launching viral sensations.” Explained Brand Liaison President Steven Heller. “So in addition to our role for licensing their current library, we are also aggressively looking for the next property – something a little edgy with potential to be the next big internet sensation. We already have our eyes on a few properties!”

The most popular property in Baozou’s current library is Trollface, the famous face that is widely credited as the internet’s first meme! Trollface figurines are available from YouTooz, Brisco has designed several unique apparel designs including Trollface Mona Lisa and Just Funky is creating an entire collection of products featuring the Trollface imagery. Trollface offers over 50 different products including comic books, t shirts, room decor, coffee mugs.

In addition, the Baozou library includes Momo the Dog, featured in the Netflix blockbuster Next Gen, the animated action adventure about a young girl, Momo the Dog, and their unlikely friendship with a runaway combat robot, as they unite to fight a plot for world domination. Released in 190 countries and 27 languages, Next Gen was released to critical acclaim, along with a host of Annie and Kidscreen Awards.

Finally, My Neighbors Are All Cats gives a charming look into the world through a cat’s eyes and has gathered a huge online audience. After shooting to fame with over 270,000 fans on our micro blog, and 600,000 on TikTok, Baozou’s feline fanatics have got a lot to be purring about.

To learn more about Baozou licensing, visit The Brand Liaison at www.TheBrandLiaison.com or email Steven@TheBrandLiaison.com.