U. S. Army Partners With Footwear Brand Crocs on Jibbitz Charms
Brandora Editorial Staff - September 2021 Show your U.S. Army pride on your Crocs! The U.S. Army has licensed Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear, for U.S. Army-branded Jibbitz™ charms for women, men and kids Crocs. The U.S. Army-branded Jibbitz™ charms are now available for purchase on www.crocs.com and in Crocs retail stores. Beanstalk, the U.S. Army’s global licensing agency, brokered the license agreement.
The mission of the U.S. Army licensing program is to develop and distribute quality consumer products that build positive brand awareness and engage with consumers in new, exciting ways. Partnering with a brand like Crocs is a unique way to connect with both new and existing fans and to enhance the U.S. Army’s presence at retail.
Through this collaboration with Crocs, the U.S. Army reaches a young demographic, while also appealing to the loyal fans of the iconic, comfy footwear. By licensing the U.S. Army logo and digi-camo for its accessories lines, Crocs is allowing U.S. Army fans to express their support for both brands while delivering comfort!
The U.S. Army Jibbitz™ charms are available at retail for $4.99.