Naruto, the phenomenon

The Licensing Machine - September 2007

 

 

  • Mediaset (Italia 1) : Season 2 re-run from July 30th three days a week at 14. 05 pm – BELIEVE IT!
  • BELIEVE IT! Naruto awarded as the best TV Series of the year in Germany by the magazine ANIMANIA!!!
  • RTL 2: Season 3 premier ed 24 August at 15.40 and continues Monday to Friday on POKITO at 15.40
  • RTL2: with Season 3 Fans discovered for the first time the original songs and opener of the series including a karaoke of the Japanese lyrics!!!
  • Jetix Spain: premiered season 2 on 28May and continues Monday to Friday at 20. 45 and will air all summer from 25 June, Monday to Sunday at 11.50 and 23. 15
  • Ubisoft release (XBOX360) : “Rise of a Ninja” - 15 October - BELIEVE IT!
  • www.mynaruto.net
  • Naruto at the british film museum: The first movie “Naruto, Ninja Cl ash in the Land of Snow” premi ered at the Museum on July 28th - UNBELIEVEBLE !!
  • seven products now on sale - new TV spot !

Broadcast Info

  • Jetix Spain
    • Season 1: Premiered Saturday September 23th, 2006 at 11 a.m
    • Season 2: 28th May - 24th June: Monday - Friday 20:45, 25th June: Monday-Sunday 11:50 / 23:15

  • Terrestrial Spain
    • Season 2: Premiering Sep. 2007

  • RTL2 Germany
    • Season 1 Premiered on September 18th, 2006 in Pokito block, at 3.40 p.m., DAILY
    • Season 2 Premièred on March 6th at 15.40
    • Season 3 premiered on August 24th in Pokito block , Monday to Friday at 15.40

  • Italia 1
    • Season 1 & 2 re-run started on 3rd May
    • Season 3 premiering in September 2007

  • USA
    • Premièred episodes air Saturday at 9 & 9.30 p.m. in the Toonami block. The anime series is still airing in the Cartoon Network's Toonami block on Saturday night and now from Wed. to Friday at 5.30 pm

  • Denmark
    • Premiering Jan 2008 on DR TV (52 eps)- German edited version-
    • Premiering Fall 2008 on DR TV – Japanese version-

  • Sweden
    • Premiered on ZTV on March at 10 pm

  • Portugal
    • Premiering 2007

  • France
    • FR3: Terrestrial premièred in Feb 2007. Children version every Saturday at 10.50 am since June 30th. CARTOON NETWORK: Version adapted to children aired 3 days a week - new eps. in Sep. GAME ONE: Version adapted to children aired with daily eps - new eps. in Sep. CLUB RTL: French speaking Belgium Channel: premiering in September with the original version dubbed in Franch.
    • TSR: 2 eps. broadcasted daily at 4pm- new eps. in Sep.

Manga

  • USA
    • Check it out! Three new volumes of the hugely popular Naruto graphic novels to be published and released each month from this September through December: Sept. ’07 Vols. 16 – 18 . All volumes of the Naruto graphic novels (1 – 15) currently available at Wal*Mart stores. Volume #1 remained on list for its 203rd week ! Over 3.5MM copies in print
    Italy
    • Panini Comics, Volume # 33 next release July 2007;
    Germany
    • Carlsen, Volumes # 25 published to date;
    Spain
    • Glenat, Volume # 30 in store;
    • Glenat, Volume # 15 in Catalan edition;
    France
    • Kana, Dargaud, Volumes #28 published to date;

Music

  • “Believe it!” and “You can” - An international group of musicians have come together to celebrate with cool rap and pop sing-along music and lyrics.

Home Entertainment

  • Italy Panini Video: Volume #9 next release!
  • Germany Panini Video: Volume #10 now available in DVD edited and uncut subtitled version!
  • Spain Panini Video: Volume #10 in October!

News around the World:

  • USA
    • Naruto movie premiered on June 6th, 2007: The first Naruto Movie, “Naruto: Ninja Clash in the Land of Snow,” premiered in a one evening event on June in 197 theatres across the country and over 50 theatres throughout Canada on June 23, has been a huge successful: many fans came to the theatres dressed up in their Naruto costumes.
    • The Naruto Road Show at selected Wal*Mart stores this Spring brought in new and existing Naruto fans to check out the excitement with Naruto and be able to purchase DVDs, video games, toys, collectible card games, and more.
    • Namco Bandai’s “Naruto: Ultimate Ninja2” game for PSP2 launched June 12 and has had a strong sell out at retail.
    • Tomy’s “Naruto: Ninja Council3” for the Nintendo DS platform is off to a great start with distribution at all major retail outlets. In addition, Tomy will launch also the new “ Naruto: Path of the ninja” game on the Nintendo DS platform in 2007-2008.
  • France
    • McDonalds Happy Meal promotion from October 17th to November 13rd 2007: 4 collectible Naruto Ninja gifts will be released in the boxes’ Happy Meal (700.000 samples each) - TV ad: 20 seconds spot dedicated to the Ninja Naruto in prime time during family slots! Believe it!
  • Japan
    • McDonalds Happy Meal promotion from March to April 2007. Naruto give aways including card cases, pens, rulers and disk launchers - Positive increase in sales.

Marketing:

  • Germany
    • Naruto BEST TV SERIES OF THE YEAR IN GERMANY: N ARUTO has been awarded by ANIMANIA as the "BEST TV SERIES OF THE YEAR" in Germany during the AnimagiC convention in Bonn last weekend of July 2007. It was in competition against 19 other series and obtained 47% of the votes (588 votes amongst 1248 voters choose Naruto)
    • Naruto SWEEPSTAKE ON POKITO.DE: For the Premiere of season 3 on Pokito, RTL 2 will organise a sweepstake on their new designed website: www. pokito. de, where fans will be able to win DVD packs and Headbands!
    • MEGAHIRO MAG: Naruto cover and article including Naruto licensed premium
    • Naruto ROADSHOW GERMANY : 8 - day event in Stuttgart (30 June - 1 July), Berlin (12 July – 15 July) and Bochum (21 July – 22 July). During this Festival-event, TLM will had fun with Naruto fans in a branded tent with a lot of activities and games: Naruto memory game, Japanese workshops, graffiti, martial arts demonstration and many others. Bandai, Mattel, Carlsen, Panini will be involved and many Pprizes included special Naruto Roadshow t-shirts, Panini trading-cards, albums & stickers, Balloons and masks were a hit. Very positive feedback with more than 270.000 visitors (in total in 3 cities) who attended this huge event.
  • Spain
  • LICENCIAS ACTUALIDAD and C) DE COPY - Naruto advertorial and press on TLM at the Naruto Road show in Germany
  • Naruto Hypermarkets event tbc in Barcelona and Madrid

on-line:

  • Germany RTL2: http://www.rtl2.de/pokito/naruto.php
  • Spain JETIX: http://www.jetix.es/home/siteframe.html?gotourl=/localise/naruto/frameset.htm
  • Italy , Germany, Spain & Portugal: www.mynaruto.net – STAY WITH US!

Key Partners:

  • Master Toy Mattel, on sale in Italy November 2006, in Europe during the 2007.
  • Collectible Card Game Bandai Collectible Card Games, available in store –
  • Video Game NAMCO BAND AI Games (PlayStation 2 platforms) on sale in November 2006. New Action Game in store in May : “Naruto UZUMAKI WARRIORS”.
  • Video Game TOMY (Nintendo platforms).
  • Video Game UBISOFT (Microsoft platforms), realizing on October 07: “Rise of a Ninja”
  • Trading cards Panini T- cards available in store.
  • Capsule Toys Bandai – Maxi Collection 2 /3 and and Ninja Collection 1 on sale!
  • Panini Stickers & Albums Available from March in stores and kiosks.
  • Mega Poster New Panini mega poster (#3) available from the end of September in Germany
    Now on Board:
    Comic Studio, Leomil, Carlsen, Van der Erve, Marbel, Dream Colours, Apunis, Trofè, Dedit, Zaini, Nestlé, Panini Spain, Enri 2000, Josman, Seven, Unichips , Dolfin, Newcom, Siggi, Antasia, Tramil, Belltex, Mattel, Mondo, Bandai, Panini Comics, Panini Collectibles, Panini Verlags, Mondialmix, Grupo Erik, Ultrapro, Panini Video, Namco Bandai, Tomy, Ubisoft, Cesar, Reinders posters, Kids Mania, Air- Val, Cyp, Siggi, Antasya.

Target Audience: 8-18 years:

  • Primary: Kids, Teens & Teens

Facts & Figures:
History in Japan

  • Manga Origin: Weekly Shonen Jump, 1999
  • Manga: 38 volumes, 75MM copies in print, available in 17 countries (Japan, USA, Canada, Germany, France, Italy, Spain, Poland, Taiwan, Korea, Hong Kong, Thailand, Singapore, Malaysia, Indonesia)
  • Broadcaster: TV Tokyo 238 episodes to date
  • Production house in charge of animation: Studio Pierrot
  • Initial Japan Air Date: October 2002