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DIC Entertainment’s (DIC), a fully-integrated global brand management company, has appointed industry veteran Kirk Bloomgarden to the position of Executive Vice President of Global Sales, overseeing the Company’s worldwide television, home entertainment and consumer products’ divisions, effective January 1, 2008. Bloomgarden will be based out of DIC’s headquarters in Burbank, California and will report to Jeffrey Edell, President of DIC, as well as work closely on overall company strategy with Andy Heyward, Chairman & CEO of DIC. The announcement was made today by Heyward. In his new role, Bloomgarden will collaborate with executives from each division in addition to third party partners, rights holders and licensees to manage each of DIC’s brands as a whole business and to oversee the implementation of strategic brand plans with a holistic approach to content distribution. He will play an integral role in overseeing the management of current brands such as Strawberry Shortcake, McDonald’s, Dino Squad, Horseland, Cake, Mommy & Me and Madeline. "Kirk has been responsible for building Copyright Promotions into Europe’s leading licensing agency, as well as overseeing the growth and success of many iconic brands over the past years, and we are thrilled to have his expertise and leadership skills onboard to guide our efforts in developing our roster of properties into global brand names,” states Heyward. “We are experiencing one of the most exciting stages of growth since DIC launched 25 years ago, and we look forward to Kirk’s leadership to drive DIC’s presence in the marketplace.” "DIC has offered me an amazing and challenging opportunity to expand upon the solid foundation that the DIC team has built these past few years, and I am excited to play a role in DIC’s continued efforts to grow into a global brand management leader,” comments Bloomgarden. “I am proud of the success and growth of Copyright Promotions and will be transitioning the company leadership into very capable hands." Bloomgarden, a 15-year veteran at Copyright Promotions, has served as CEO since 2000 and has worked to build it into a one-stop, pan-European licensing shop for licensors, overseeing the management of leading brands, including Care Bears, Peanuts, Pink Panther, Shrek, Spider-Man, Strawberry Shortcake, The F.A., The Simpsons and WWE. In 2001, he led the management buyout from Integrated Sports Media & Marketing, and in 2006, Bloomgarden orchestrated the sale to DIC. Previously, Bloomgarden was an Account Manager in New York and Los Angeles at the Foote, Cone & Belding advertising agency and worked on entertainment accounts, including Orion Pictures and Universal Studios theme parks. Bloomgarden received a B.S. degree from the McIntire School of Commerce at the University of Virginia, and earned an M.B.A. degree from the prestigious Anderson School of Management at the University of California, Los Angeles. |
