The Licensing Awards 2022: The Finalists
Brandora Editorial Staff - July 2022The nominees for the Product, Property, Retail and special awards categories have been revealed.
The finalists across all categories in The Licensing Awards 2022 have today (5 July) been announced. Once again, The Licensing Awards attracted a phenomenal number of entries and nominations this year across all the categories.
Some 200 retail buyers formed the judging panel offering their expert input across the product categories. These included Asda, Character.com, DFS, Dobbies, FatFace, HMV, Homebase, Home Bargains, John Lewis & Partners, M&S, Moonpig, Next, Pep & Co, Pets at Home, Primark, Selfridges, Tesco, TruffleShuffle and Vanilla Underground among many others.
Various validation panels have convened to discuss, debate and validate all the other categories to arrive at the worthy finalists.
The Licensing Awards are owned and organised by Max Publishing, the media group which owns LicensingSource.net and Licensing Source Book, among other leading trade titles and awards events.
The finalists in The Licensing Awards 2022 are (all categories are for licensing activity over the period between 1 June 2021 and 31 May 2022.):
THE UK RISING STAR AWARD FINALISTS
This is a Licensing International UK award. The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35.
Alexandra Bovey, licensing partnerships manager, Hearst UK
Chris Brinkworth, strategy and marketing manager, The Point.1888
Jessica Dodd, associate retail franchise manager, Hasbro UK Consumer Products
Ester Gomez, production assistant, Brands In
Laura Grime, licensing and brand executive, Character World Brands
Katie Moran, commercial assistant, Lisle Licensing
Nicola McIntyre, junior buyer, George@Asda
Shannon Honer, brand and product manager, CAA Brand Management
RETAIL CATEGORY FINALISTS
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda
Character.com
The Entertainer
Morrisons
Smyths Toys
Tesco
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Asda
Character.com
The Entertainer
Next
Primark
Smyths Toys
The Very Group
BEST RETAILER OF ADULT LICENSED PRODUCTS
ASOS
Forbidden Planet
Game
HMV
The Hut Group
Primark
THE RADAR AWARD
This award is for retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year (between 1 June 2021 and 31 May 2022).
Boohoo
Get Trend
Joules
Matalan
My 1st Years
The Range
Vanilla Underground
BEST OVERSEAS RETAILER
This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year (between 1 June 2021 and 31 May 2022).
Aldi
H&M
Pull & Bear
Uniqlo
Urban Outfitters
Zara
BEST LICENSED RETAIL MARKETING INITIATIVE
Greggs Campaign with Primark
Natural History Museum’s Making History Together with Dunelm
Peppa Pig Earth Day Campaign with Brand Threads
Peppa Pig Plant with Peppa Campaign with George@Asda
Peppa Pig #PlantWithPeppa Campaign with Character.com
Pokémon’s 25th Anniversary Campaign with Selfridges
Pokémon x Charli Cohen Electric/City Brandiverse with Selfridges
Thomas & Friends Sensory Friendly Range Campaign with Character.Com
BEST LICENSED PROMOTIONS CAMPAIGN
Godzilla x Heddon Yokocho Promotion from Toho International
Pokémon x Batchelors Super Noodles Campaign from Batchelors
Minions x Brioche Pasquier Campaign from Brioche Pasquier (Agency: Once Upon A Time)
Peppa Pig's Summer of Sport Partnership with Team GB
Snoopy, A Dog’s Trail with Dogs Trust
Thomas & Friends’ Stop, Look and Listen Campaign with Network Rail
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo
BEST LICENSED LIVE EVENT
DC Universe Immersive Restaurant Experience at The Monarch Theatre from Wonderland Restaurants
Doctor Who: Time Fracture Immersive Event from Immersive Everywhere
The Gruffalo Discovery Land at Twycross Zoo from Twycross Zoo
Monopoly Lifesized Immersive Experience from Gamepath
Peppa Pig's Best Day Ever Theatrical Show from Fierylight
Peter Rabbit: Explore and Play Visitor Attraction in Blackpool from Merlin Entertainments
Shaun the Sheep: Championsheeps Immersive Experience from Electric Gamebox
The Very Hungry Caterpillar Story Trail at Kew Gardens and Wakehurst Place from Kew Gardens
Zog Playland at Warwick Castle from Merlin Entertainments
BEST LICENSED TOYS OR GAMES RANGE
Among Us Toy Range from Toikido
Bluey Play-sets from Moose Toys
CoComelon Toys from Jazwares distributed by Bandai
Encanto Figurines and Play-sets from Jakks Pacific
Hasbro Outdoor Games from ToyTopic Group
Jurassic World Dominion Range from Mattel
Jurassic World Toomies Preschool Range from Tomy
PAW Patrol: The Movie Range from Spinmaster
Spidey & His Amazing Friends Vehicles and Plush from Jazwares
BEST LICENSED DRESS-UP OR PARTYWARE
Among Us Kids Inflatable Costume from YuMe Toys
Baby Shark Party, Balloon and Costume Range from Amscan International
Batman vs Joker Blazer from Opposuits
Bing Cutout Party Props from Star Cutouts
DC Comics Adaptive Costumes from Rubies Masquerade
Hey Duggee Dracula Dress-Up for George@Asda from Christy's By Design
Julia Donaldson The Gruffalo and Other Stories Dress-Up Range for TU@ Sainsbury's from Smiffys
Minecraft Creeper Costumes from Disguise
Peppa Pig Careers Set for TU@Sainsbury’s from Christy’s By Design
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
CoComelon Nightwear for George@Asda from Aykroyd & Sons
Disney Baby Gift Box Range from Poetic Brands
Dumbo Personalised Babywear for My 1st Years from Dennicci
The Grinch Christmas Range from Cribstar
Mickey & Friends Collection from Primark
Peppa Pig #PlantWithPeppa Range for Character.com from Fashion UK
Peter Rabbit SS22 Collection for Nutmeg at Morrisons from Dennicci
Roald Dahl Collection for Very.com from Aykroyd & Sons
That's Not My... Collection for George@Asda from Dennicci
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Barbie Athleisure Collection from River Island
The Gruffalo Toddler Apparel Range from Joules
Harry Potter AW21 Kids Collection from Marks and Spencer
Harry Potter Unisex Range for Very.com from Cooneen by Design
L.O.L. OMG Range for George@Asda from Somerbond
Mickey & Friends from H&M
Peanuts Children’s Range from Marks and Spencer
Peppa Pig Ballerina Nightwear Range for Tesco from Misirli
Stranger Things Boys Range from Zara
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Bridgerton Collection from Stradivarious
Care Bears Collection for ASOS from Bioworld International
Elmer the Patchwork Elephant Pride Range from TruffleShuffle
Matilda x Cath Kidston Collection from Cath Kidston
Peanuts Ladieswear Collection from Marks and Spencer
Minecraft x Lacoste Collection from Lacoste
Stranger Things Hawkins High Collection from Primark
Tetris Collection from Tikiboo
Wizard of Oz Collection from Irregular Choice
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
Aardman Colour It: Get Crafty from Signature Publishing
Bluey Book Range from Penguin Random House
CoComelon Book Range from Farshore, Harper Collins UK
LEGO DUPLO Audio Cards from Yoto
Numberblocks Number Fun from Trends UK
PAW Patrol Extra Magazine from Story House Egmont
Thomas the Tank Engine Tonie from Tonies
Warhammer 40,000: Sisters of Battle Paperback from Marvel Comics
The World of Beatrix Potter/Peter Rabbit Publishing Collection from Phidal Publishing
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
DC Comics Pride Collection from Cardology
Disney Princess Diversity and Inclusion Greeting Card Collection from Moonpig
Mr. Men and Little Miss Stationery Range for Paperchase from A2V
Nadiya Hussain Greeting Card Collection from Woodmansterne Publications
Squid Game Calendar, Diary and Card Range from Danilo Promotions
Unilever Food Brand Greeting Cards from Tache Cards
Warner Bros. Movies VHS Notebook Collection from Pyramid International
Wizarding World Stationery Collection from Primark
Xbox Stationery Collection from Blueprint Collections
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Beano Studios Leather Goods Range from Radley & Co
The Beatles Gifts and Accessories Advent Calendar from Eaglemoss
Meg Hawkins Gift and Homewares Collection from Widdop & Co
Minecraft Rest Easy Sleep Better Weighted Blanket from Character World Brands
One Piece Giftware from Abysse Corp
Paddington Home Range from The Art Group/Pyramid International
Star Wars Imperial Stormtrooper Cable Guy from Exquisite Gaming
Swizzels Love Hearts Gifting Range from Posh Paws
Winnie the Pooh Bath and Body Collection from Mad Beauty
Wizarding World Christmas Décor Range from Primark
BEST LICENSED FOOD OR DRINK RANGE
BT21 Tasty Universe from Artbox Cafe
Friends Central Perk Hot Beverage Range from Caffeluxe
Heinz Range from Kimm & Miller
Hey Duggee Home Baking Kits from Fiddes Payne
Minions Squashies from Swizzels Matlow
Natural History Museum Collection from Crème D’Or
The Open Shortbread Collection from Dean’s of Huntly
Peanuts Waffles from Bubblewrap
Scooby-Doo Pet Food Range for B&M from Fred & Ginger
THE INNOVATION AWARD
Bullseye Augmented Reality Darts Game from Home Leisure Direct
Disney Princess Carriage Adaptive Wheelchair Cover from Disguise
Crayola Colour Mix Bath Bombs from H&A
Jurassic World Real FX Baby Blue from Wow! Stuff
Super Mario 64 Question Mark Block from LEGO
Teenage Mutant Ninja Turtles Swim Float from Turtle Pack
Tetris Tetrimino Waffle Maker from Fizz Creations
Thomas and Friends Sensory Friendly Range from Character.com
Thomas & Friends Interactive Tableware from Munchy Play
BEST SUSTAINABLE LICENSED PRODUCT
Animal Planet Magazine from DC Thomson Media
DC Superheroes Sustainable Costumes from Amscan
The Gruffalo and Friends Sustaina Box from Wow! Stuff
Natural History Museum Homewares Collection from Dunelm
Original Stormtrooper Coffee from The Galactic Empire
Peppa Pig Plant with Peppa Collection for George@Asda
PlayStation Coverless Carefree Bedding from Character World Brands
Shaun The Sheep Eco-Friendly Play-set from Playpress
Van Gogh Museum Sunflower Pop Perfume from Floral Street Fragrances
PROPERTY CATEGORY FINALISTS
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Bing
Bluey
CoComelon
The Gruffalo
Hey Duggee
PAW Patrol
Peppa Pig
Peter Rabbit
Thomas & Friends
The Very Hungry Caterpillar
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)
Barbie
The Batman
Emoji
Jurassic World
LEGO
L.O.L. Surprise!
Marvel Universe
Miraculous
NERF
Wizarding World
BEST TEEN OR ADULT LICENSED PROPERTY
Barbie
Care Bears
Friends
How The Grinch Stole Christmas
Peaky Blinders
Peanuts
SpongeBob SquarePants
Stranger Things
Wizarding World
BEST GAMING LICENSED PROPERTY
Among Us
Call of Duty
Fortnite
Minecraft
Pokémon
Roblox
Sonic the Hedgehog
Super Mario Bros
Tetris
Warhammer
Xbox
BEST FILM LICENSED PROPERTY
The Batman
Encanto
L.O.L. Surprise!: The Movie
My Little Pony: A New Generation
PAW Patrol: The Movie
Sonic the Hedgehog 2
Space Jam: A New Legacy
Spider-Man: No Way Home
Top Gun: Maverick
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Beatles
Billie Eilish
Billie Faiers
BTS
Frankie Bridge
Grateful Dead
Mrs Hinch
The Rolling Stones
BEST SPORTS LICENSED PROPERTY
Arsenal Football Club
The Football Association
Formula One
Liverpool Football Club
Manchester City Football Club
Manchester United Football Club
NBA
NFL
NFL Players Association
Paris Saint-Germain F.C.
Tottenham Hotspur Football Club
West Ham United Football Club
THE CLASSIC LICENSED PROPERTY AWARD
This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, The Hungry Caterpillar, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars and Thomas & Friends.
This year’s finalists are:
In the Night Garden
Paddington
Peanuts
Me to You
Minnie Mouse
The Moomins
Mr. Men and Little Miss
The Roald Dahl Story Company
Sesame Street
Teletubbies
Wallace & Gromit
Winnie the Pooh
What Kids Love Award
The finalists for this award are to be announced in the near future.
Honorary Achievement Award
There are no finalists announced for this prestigious award. It will be given to someone in recognition of their contribution to the industry.
All winners will be announced on Tuesday 13 September 2022, at a glittering ceremony held in The Great Room at The Grosvenor House Hotel in London.
Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085.
For sponsorship, entry enquiries or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki Brown or Rob Willis.