Popsicle x Reebok Cool Off Summer With Classic Sneaker Collaboration
Brandora Editorial Staff - August 2022 Historic frozen treat brand Popsicle and Reebok have officially announced their collaborative summer footwear collection, available in August 2022. Taking a trip down memory lane, the collection taps Reebok’s Classic Leather, women’s Classic Leather SP, and Workout Plus sneakers to remember iconic Popsicle themes and flavors like Firecracker, Grape, Cherry, and Orange, while drumming up retro ice cream truck nostalgia.
Seltzer Licensing Group is the licensing agency for Unilever’s Popsicle brand and is responsible for identifying and securing this fun licensing collaboration.
The Popsicle x Reebok summer 2022 footwear collection is available in full-family sizing ($45 – $90) beginning August 4 from Reebok.com and select retailers
Classic Leather Pricing & SKU: (Infant: $45 – HR0665, HR0664, HR1998) (Preschool: $55 – HR0663, HR0662, HR1997) (Grade School $65 – HR0661, HR0660, HR1993) (Adult: $90 – GY2436, GY2435, GY2431, GY2430)
Classic Leather SP Pricing & SKU: (Grade School: $65 – HR1981) (Adult: $90 – GY2438, GY2437, GY2432) Workout Plus Pricing & SKU: (Adult: $90 – GY2442, GY2440, GY2433)