Tuesday 2nd October 09.00 – 18.00
Wednesday 3rd October 09.00 – 17.00
The Grand Hall, Olympia, London

With over 190 licensors and agents exhibiting and 2000 characters, brands, images, designs and new ideas on display, you can’t afford to miss it if you are looking for the next hot license that will generate instant selling power.

Licensed sales promotion campaigns - the secrets to success:
Tuesday 2 October 15.45, Special Events Room Richard Pink, director, Pink Key Development Limited, and James Quilter, deputy editor, Promotions and Incentives magazine will lead this seminar for sales promotion agents. Using practical case studies, they will examine the essential elements that make sales promotion activities successful, the secrets to a successful licensing partnership and tips and tricks for making a campaign stand out. There is no charge to attend and places are limited.

In addition, don't miss:

Tips and Tricks for Maximising Your Visit.
09.30 Tuesday 2 October, Special Events Room: Kick off your day with this 30-minute session packed with advice and helpful hints on getting the most out of the event. This free-to-attend session will help you to target exhibitors effectively, communicate your “differentiator” and give valuable advice on event follow up. Interested in attending? Please click on the YES button below to register your interest in attending this session.

The Licensing Academy – promoting best practice and excellence in licensing
The most comprehensive, free-to-attend learning opportunity available in Europe, comprising 10 high-level seminars and workshops. You don’t need to register in advance, simply mark the date and time in your show diary and arrive at the seminar theatre 10 minutes before a session begins to avoid disappointment. Click on a topic area below for more information:

Tuesday, 2. October:
Tips and tricks for successful licensing contracts
10.00 – 11.00
Royalties and license pricing strategies to protect your revenue stream
11.30 – 12.30
The special interaction of pre-school children & licensed product
13.00 – 14.00
Brand building through brand licensing
14.30 – 15.30
Retailer insight: getting shelf space at retail
16.00 – 17.00

Wednesday, 3. October
Licensing trends - adult and lifestyle brands
09.30 – 10.30
Brand protection for art & design
11.00 – 12.00
Licensing trends: style guides and packaging for the 21st century
12.30 – 13.30
Spotting trends in internet-launched brands and characters
14.00 – 15.00
Kids, tweens and shopping: getting the retail experience right
15.30 – 16.30