Roaring into International Success

Brandora Editorial Staff - September 2022
 
 

The unique mash up of dinosaurs and cowboys, set in the great outdoors, continues to be a ratings hit amongst pre-school rancheroos across the world. Sold to over 170 countries and available in 15+ languages, the series is available across multiple platforms including Disney Jr & Disney + (US) Disney+ (UK/Ireland,Australia and I New Zealand), Tiny Pop (UK), Nine Go (Australia) SUPER RTUTOGGO Plus (Germany), Gulli plus TiJi and Gulli Africa (France), Cartoonito (Italy), Hop (Israel), SVT (Sweden), NRK (Norway), DR (Denmark),YLE (Finland),TVP (Poland) and HRT (Croatia). Season two premiered on Disney Jr US this Summer — bigger, brighter and packed with even more ropin' & riding fun, including the first tentpole 22 minute special Dino-SOAR! which introduces new flying dinos to the team. Season 2 is set to drop on SVOD service Disney+ US as well as Disney Junior Latin America later this year, with international free-to-air roll-out from Spring 23.The Dino Ranch YouTube channel also continues to capture audiences, with the English language and new Espanol channel having amassed over 200M views globally.

Dino-Might Franchise Growth

Global consumer product roll-out is underway with 50+ licensees and best-in-class agents signed across key markets. Recently added to the agent roster are El Ocho (Spain) and HOP! (Israel), complementing Haven (Australia), SRTL (Germany & France), Boing (Italy), Plus License (Nordics and CEE) as well as Doce, IMC &Tycoon across Latam. Master toy partner, Jazwares, has added tons of imaginative play to the ranch, with an excit-ing line that spans figures, vehicles, plush and playsets. Strong inline statements secured for this Fall include Target and Walmart in the US and internationally across speciality, grocer and online retail. The official Dino Ranch Amazon shop, supported by a strong AMS campaign, has recently launched in the US, Canada, UK, Germany with France and Italy following in Q4. The ever-growing licensing programme continues to expand the 'pre-westoric' world of Dino Ranch. Publishing partners include Scholastic (master publisher), Panini, Dragon D'or and Blue Ocean. Recently released global app from Tap Tap Tales is already engaging and delighting dino fans across the world. Apparel partners include Bentex, Komar and Hybrid with Rubies for international dress-up. Simba Dickie and Ravensburger are building out the toys & games category and there are many further exciting announcements to follow shortly.

With a huge year planned for the franchise in 2023, get ready to jump in the saddle and let's go - Dino Ranchers Ride!