Vilebrequin to Launch Fragrance and Body Care Line

Brandora Editorial Staff - October 2022

French luxury brand Vilebrequin has partnered with International New Creative Concept (INCC), specializing in the creation, development and marketing, and sales of perfume products, to launch a new range of fragrance and body care products. The deal was facilitated by Vilebrequin’s global licensing agency IMG.

The collection, which launches in 2024, will feature a wide range of products, including fragrances for adults and kids, eco-friendly body care like solid shampoo and solid gel bars, as well as sun care. Keeping with Vilebrequin’s brand values, all products in the new collection will be environmentally friendly.

Roland Herlory, CEO of Vilebrequin said, “We are delighted to collaborate with the INCC team. The company has a proven track record in the luxury fragrance and body care and shares our “joie de vivre” spirit of creating high-end, sustainable products that evoke a sense of fun, freedom, and relaxation.”

Philippe Lentz, CEO of INCC said, “We are excited to embark on this new venture that provides us an opportunity to create a fun and cross-generational luxury collection with Vilebrequin. The two brands have similar philosophies in terms of sustainability, creativity, quality, and excellence. We look forward to creating fragrances and products that have a strong connection to vacations all year long.”