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Cheeky greetings card and gift brand Juicy Lucy has had a magical 6 months since its licensing launch at spring fair 07 with agency partner Ignition Licensing.
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"Its cute and hilarious messages of "Love, Inspiration and Laughter" seem to have touched a chord with manufacturers this year. Brand Licensing 2007 comes at exactly the right time with plans for 2008 Coming to fruition" says Licensing Manager Maggy Harris. "It will enable us to support existing partners who have signed since spring fair and to bring this delightful property to the attention of a wider profile of Potential UK and International licensees and retail partners".
First launched as a greeting card and gift range in 1998, the Juicy Lucy fairies and angels have established themselves as firm favourites across a wide customer base in the UK independent, gift and greetings market as well as appearing in high street stores such as Oasis, River Island and Paperchase. Lucy Heavens, creator of the Juicy Lucy fairies says "I'm completely thrilled with our licensing launch. It is like a dream come true for me to work with companies who are showing such a commitment to quality and design and are as enthusiastic about my Juicy Lucy fairies as I am!". |
To complement Juicy Lucy's card and social stationery, Ignition have signed Zeon for a range of ladies fashion and gift accessory products; Portmeirion for ceramic gifts, kitchen textiles and melamineware; Jarrold Calendars for dated product and Ravette Books for gift books. Papillon have also signed to produce dated and social stationery ranges for the Benelux. Other key deals in negotiation for spring/summer 08 UK launch include toiletries and apparel.
Ignition's Maggy Harris says "Lucy's delightful, fun illustrations of gorgeous fairies, angels and other wee characters coupied with her smiley and sometimes very tongue-in-cheek humour and editorial are perfect for a wide range of product for fairies of all ages! |
