TV-Loonland Sign Panini as New Licensee for Little Princess

TV-Loonland - October 2007

Just before the “Licensing Market” in Munich on November 6th TV Loonland is pleased to announce a new licensing agreement for their popular preschool property LITTLE PRINCESS (German title “KLEINE PRINZESSIN”). From 2008 the Panini GmbH will accompany the TV series with an all new activity magazine for preschoolers.

Gabriele El Hag, Marketing Manager and Editor in Chief Panini: “We are thrilled to have the chance to transfer this loveable and extremely successful book and TV property into an equally loveable magazine.”

The KLEINE PRINZESSIN (65x11 min) is successfully airing on the German Children’s Channel KI.KA and reaches an average market share of up to 82.2 percent (girls aged 3 to 6; source: Media Control).

At the Licensing Market 2007 in Munich TV-Loonland will not only present their LITTLE PRINCESS but also showcase popular properties like PETTSON AND FINDUS, THE OWL and PAT&STAN.