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Deluxe King Costume and Extra Large King Mask Feed Revelry
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This Halloween, trick or treaters can rule as the King with a new line of costumes and masks by Rubie’s Costumes, depicting Burger King’s notorious King icon.
Following last year’s record-setting sales of the King mask, Burger King licensee Rubie’s has introduced the Deluxe King Costume with all the King’s regalia, including a robe, latex mask and over-sized gold medallion, and the Extra Large King Mask featuring the King’s oversized head in a royally adorned box. The costumes and masks are on sale now in select retail outlets including Target, Walgreens, Party City, Spencer Gifts, Ricky’s NYC, Halloween Adventure, Amazon.com, buyseason.com, Halloweenusa.com, buycostumes.com and Halloween Express, and through www.bkmasks.com |
“This is another way for people to embrace the “Have It Your Way” Burger King experience,” said Carole Francesca, president Broad Street Licensing Group, which brokered the deal between Rubie’s and client Burger King. “The King has scores of loyal fans so it’s only natural that people want to step into his shoes to celebrate Halloween,” said Brian Gies, vice president of marketing impact, Burger King Corp. “With the addition of the Deluxe King Costume and Extra Large Mask, people have even more ways to get creative and pay homage to the King.”
Since their launch in 2005, BURGER KING®, masks have been a Halloween favorite of King fanatics and costume enthusiasts alike. |
