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"A significant share of the global toy market is licensed products within well known toy assortments. BRIO is a leading manufacturer of wooden toys, which is why it is exciting for us to strengthen our portfolio with a European license agreement with Disney. We look forward to the new collaboration where we can combine the strength of the BRIO brand and our distribution channels within Europe, with the strengths of Disney as a commercial partner." says BRIO's CEO Thomas Brautigam. BRIO's product development is now in process and the products will be launched at the trade fair in Nurnberg in February 2008 and be out in the Autumn of 2008 until 2010. The agreement includes sales in Europe, Russia and former Soviet republics, Israel, Turkey, Africa and the Middle East. |