Entertainment Rights Teams Up With Digital Stores To Launch A New Online Store Featuring its key properties

Entertainment Rights (ER) Plc, the UK’s leading global media group specialising in the ownership of children’s and family programming, characters and brands, today announces the launch of a dedicated UK online store for its key properties including Rupert Bear®, Postman Pat®, Basil Brush® and Jim Jam & Sunny™. The new online store further strengthens ER’s multiplatform strategy and will enable licensees to further extend their product reach, presence and profile in an online environment.

Digital Stores, one of the leading suppliers of online retail services in the entertainment sector has built the store and is acting as a complete fulfilment house. Digital Stores specialises in running online stores for children’s character brands, selling toys, games, clothes, DVDs, stationery and other consumer products.

The launch of the online store is being supported by marketing led activity to include advertisements in the Rupert Bear®, Jim Jam & Sunny®, and Postman Pat® pre-school magazines as well as promotion on the brands websites. There is also an online promotional campaign which includes mainstream entertainment, parenting and children’s sites.

Laura Turner Laing, VP, Global Digital & Music, Entertainment Rights Plc: “As consumers become ever more sophisticated , we are finding that the online environment is proving to be a popular choice of destination as evidenced by an increase in traffic to our multi-branded websites. Digital Stores is the perfect partner to market our DVD, publishing, toy and consumer products offering as it has a strong background in successfully building and launching children’s online stores.”

Simon Moxon, Sales Director, Digital Stores, added: “ER brands widely appeal to a broad range of demographics and we are extremely confident that the online store will become a popular destination for parents and gifters alike, as well as delivering strong commercial success for ER.”