Debut For Exquisite “Vive Maria” Perfumes

Sensual, sexy, provoking: Since its market launch in 1997, the trendy lingerie and lifestyle label “Vive Maria” has long become a fashion cult in Europe. That’s reason enough to translate this exciting attitude – hovering between glam punk and the cult of Mary – into glamorous fragrances. Copyright Promotions, the official licensing agency, has found the ideal licensee: As of mid-November, RUBYSENSE will send two refined perfumes of their innovative “Vive Maria Forbidden Fragrances” line on an olfactory attack to German womankind.

Do you fancy innocence on impulse? Just try the creamy-flowery “Almost Innocent” – one of those new irresistible perfumes – although ingredients like Madonna Lily, Syrian Jasmine and Brazilian Pepper sound more like sensual allure than virtuous flower girls. The same applies to “Mis(s)Behave”, an exciting oriental fragrance: Olibanum, Myrrh, luxurious Indian Davana Oil and exquisite Egyptian Peach Blossoms make this sinful fragrance with the nostalgic picture of the Virgin Mary a passionate and irresistible interpretation of temptation and seducement. The sensational double-debut for “Vive Maria” has been created by the prestigious International Flavours & Fragrances Inc. in New York – a company that has even developed best-selling perfumes for well-known brands like Calvin Klein and Prada.

But RUBYSENSE not only provides exquisite fragrances – they also arrange extraordinary marketing: Only carefully selected stores of the Karstadt Warenhaus GmbH, including world-famous shopping destinations like the Alsterhaus in Hamburg and Berlin’s KaDeWe, will present the sensuous perfumes of the “Vive Maria” line – accompanied by traditional PR activities. “Once more, Vive Maria proves that German brands really have the potential to become cult,” said Joachim Knödler, Sales & Retail Director, Copyright Promotions. “Our licensees are always looking for trendy brands like ‘Vive Maria’, as the IN-factor promises high profits in short time.”