The beloved character is living the life of luxury

Warner Bros. Consumer Products (WBCP) announced the successful repositioning of Tweety. The wise cracking, wide-eyed yellow canary is one of the most well-known Looney Tunes. Tweety is cheeky and smart, well-established and among the most popular cartoon characters of all time. It has achieved cult status all over the world. Now the little yellow bird is on its way to conquer the luxury segment. Tweety goes High End Fashion!

As the first step of a comprehensive brand relaunch the new Tweety is the star of a new and limited collection of selected luxury products. These products are launched by Warner Bros. Consumer Products and the creators Thomas Kuball and Peter Kempe. Kuball & Kempe managed to interpret a classic of Cartoon entertainment in a new way and to market it high class. The motto of both of them is to preserve tradition while adapting it to today’s standarts. Their aim is to offer their costumers only the exceptional. „We realised immediately that the little friendly bird is a proper design object,“ so Thomas Kuball. „It’s the first cartoon character that ever made it on Meissen Porzellan“, added Peter Kempe. Since 10 years the two businessman stand for high quality of German manufactories. Who ever is looking for the exceptional is in good hands at their shop on Fischmarkt in Hamburg. Here the Tweety collection is presented first.

With this high end collection Warner Bros. Consumer Products managed to captures the cheeky cuteness of Tweety while appealing to the taste of a very sophisticated and not only female target group. In a remarkable way the new Tweety collection shows how luxury products can use the popularity and the positive image of the small bird for successful sales promotions.

The collection includes exclusive and elegant fashion and lifestyle products. Among them are Meissen children dishes with the little yellow fellow, exceptional moccasins by Sioux, clothing sets and adorable cashmere travel wear by malo, crystal glasses by Carl Rotter Lübeck, a 3-D figurine of Tweety that is handmade within 6 days and sequined with over 5300 crystals by “AMAZAR a member of Swarovski Group” as well as high quality jumping jack Tweeties and rocking horse Tweeties crafted at the facilities of Hellerau/ Dresdner Spielzeug. Also available are 3 Haute Couture evening dresses styled by Sascha Gaugel. His label „Hausach Couture“ won this years “New Faces Award” and he was announced best German young designer of the year.

Besides this collection of Kuball &Kempe a limited t-shirt collection of Tweety is available in the following metropolitan departement stores of Peek and Cloppenburg West: Berlin, Frankfurt, Düsseldorf, Cologne, Stuttgart und Vienna. Magazines like Vanity Fair and AD will be presenting the extraordinary luxury products inspired by Tweety in their current editions.

The high end collection is the first step of a comprehensiv brand relaunch. Next year other exciting activities are planned. Tweety will be the brand for fashion conscious girls and young woman. So 2008 there will be a Tweety model contest and a matching fashion collection that will address a younger target group.