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Every child in Germany knows their battle-cry “Alles ist gut, solange du wild bist! RAAAAAAA!” And there is still no end in sight for their unparalleled success story. In February 2008 candy manufacturer “Kalfany Süße Werbung GmbH & Co. KG” launches the snotty kickers onto the market – as candies! The delicious sweets will be distributed by their sister company “Importhaus Wilms/Impuls GmbH & Co. KG”. |
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When the fruity and fresh sweets will enter retailer’s shelves in February 2008, fans’ taste buds will run riot. In two extraordinary variations – multivitamin and cola flavour – the “Wilde Kerle” candies are a tingly experience with a special kick. The trendy “Power-Vitamin-Candies” and “Power-Effervescent-Candies” mainly appeal to girls and boys aged six to twelve. “We will remind the kids of our delicious sweets with attention-getting activities on the food retail market to the product launch, at Easter and when school starts after the summer break,” said Heiko Lammers, Sales Manager Food and Promotions. 60 Gramm will be available at an estimated retail price of 1.29 Euros. |
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Joachim Knödler, Sales & Retail Director Copyright Promotions, is convinced of this new licensing highlight: "After five years of overwhelming success in the theatres and on the licensing market “Die Wilden Kerle” enjoy continuing popularity – especially their licensed products. Today, “Die Wilden Kerle” are still setting trends for their target group of children aged five to thirteen. Our licensing partners always come up with new astonishing ideas." Currently Copyright Promotions has signed 25 licensees with more than 500 licensed products. |
