From web 2.0 to a rating hit on TV: “Horseland” has soon become a real classic for girls aged between six and eleven. Due to the overwhelming success of the internet community www.horseland.com, a new animation series comprised of 26 episodes was launched on German TV in May 2007. And now the property sets out to conquer the traditional print market – the “Horseland” magazine will make its debut on 22 January 2008 at newsagents throughout Germany.

At first editors had planned to release one issue every second month. But due to the increasing demand even before the first issue entered the market, the magazine will be published monthly right from the start. As for content, publisher Blue Ocean will rely on a colourful mixture of all-round entertainment. Small readers may challenge their “Horseland” knowledge in a quiz, solve exciting puzzles and try their luck in a lottery. It goes without saying that the magazine also features new stories around the riding stable – horsy girls will enjoy the 16-pages “Horseland” comic. Blue Ocean distributes the first issue with an appealing lip-gloss attachment in a horseshoe-shaped jar – as a special incentive. So girls may wear their favourite “Horseland” every day.

On occasion of the magazine launch, the publisher will start large-scale advertising activities including TV spots and ads in high-circulation girls’ magazines. Thus they strive to win a broad loyal readership right from the start. To promote sales at the POS, the front page of the “Horseland” magazine will feature special glitter foil – a safe bet to draw girls’ attention. For advertising costumers Blue Ocean offers an attractive price.

“The fact that ‘Horseland’ now also captures the magazine market, once more reveals this properties great potential,” said Joachim Knödler, Sales & Retail Director, Copyright Promotions, official licensing agency of “Horseland” in Germany. “We are convinced that the new magazine will further hype the ‘Horseland’ property in Germany and provide exiting new marketing opportunities.”