Basil Brush® to become new face of saturday morning live television on CBBC

Entertainment Rights - December 2007

 
The Foundation Produce Basil’s Swap Shop To Air for Thirteen Week Run

Entertainment Rights Plc the UK’s leading global media group specialising in the ownership of children’s and family programming, characters and brands, today announces that the BBC has commissioned a brand new series with The Foundation, part of the Rdf Media Group, for Basil’s Swap Shop to air live on Saturday mornings (9-10am) from 5th January through to 22nd March 2008.

The agreement between the BBC and The Foundation builds on the success of the sixth series of The Basil Brush Show™ which recently aired this Autumn on CBBC and BBC1.

The new studio-based live entertainment show, a revival of the classic Noel Edmunds 70’s Multi-coloured Swap Shop is being hosted by the loveable Basil Brush® himself. Basil’s characteristically cheeky wit, charm and irresistible energy make him the perfect host for Swap Shop. Presenting alongside Basil Brush®, will be BAFTA award winning Barney Harwood, best known for causing mayhem on CBBC’s Prank Patrol, who will be helping Basil Brush® to run the Swap Shop every Saturday.

The show catapults the Swap Shop format into the 21st century, with a mix of interactive and comedy based entertainment, jokes, sketches, music and games, all reflecting Basil’s own unique character. Children will be able to do more than just watch Basil’s Swap Shop on TV. They have the opportunity to play along live or online.

From 26th December the Swap Shop will open at BBC.co.uk/cbbc where children will be able to leave details of their swap and have the chance to be featured on the show. It is not just children who will have items to swap. Each week, pop stars, sporting Heros, actors and star guests will visit the Swap Shop to trade their goods with children.

Anne Gilchrist, Creative Director, CBBC, commenting on the commission said: “Basil Brush® is a well known and loved household name to CBBC viewers and is the ideal candidate to bring swap shop to a whole new generation of children. The digital element will enhance children’s viewing experience as it not only allows kids to watch but to participate in the show first hand. ”