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American Greetings Corporation (NYSE: AM) today announced a licensing agreement with Muhammad Ali Enterprises LLC that will bring the images and famous quotes of legendary boxer and social activist Muhammad Ali to the greeting card aisle. The Muhammad Ali collection will debut in mid-January 2008 in anticipation of Black History Month, which is observed annually in February. The first eight cards in the collection will be birthday, thinking of you and anytime designs featuring iconic photos of Ali coupled with some of his most recognized and repeated quotes. The deal with Muhammad Ali Enterprises LLC is a complementary addition to American Greetings expanding portfolio of licenses and products. “It is truly an honor to work with such a respected and revered person like Muhammad Ali. His life, career and humanitarian efforts have had a lasting impression on people of every race, religion and ethnicity,” said Paul Palmer, Director of Ethnic Card Marketing at American Greetings. “It’s a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship, and celebrate their many accomplishments in life. The cards truly capture his spirit and determination in a way that moves others to strive for greatness in much the same way that ‘The Greatest of All Time’ has done throughout his life.” "We are very proud of this licensing agreement with American Greetings. Muhammad Ali has given us some of the most memorable moments of our time, so it is a natural fit for us to join with the worldwide leader in commemorating special moments," said Ronald DiNicola, President and CEO of Muhammad Ali Enterprises. Muhammad Ali first gained national attention with his boxing skills and wit when he won the Gold Medal at the 1960 Olympic Games in Rome. During his long and successful professional career, Ali has been a prominent international figure, dubbed the "Athlete of the Century" by numerous sports and entertainment publications and broadcast outlets around the globe. The Muhammad Ali collection from American Greetings will be available January 21 st as part of the Black History Month line in grocery stores, drug chains and supercenters nationwide for $2.99 each. American Greetings and Carlton Cards stores will also carry the line. Products featuring sound bytes of Ali’s famous quotes, including cards and holiday ornaments, are scheduled to hit shelves in 2008 and 2009 at American Greetings retailers nationwide. |
