Is there anyone who does not recognize the famous BILLY BOY condoms? The German market leader in condoms enjoys a high awareness level of 94% in Germany. Now BILLY BOY makes his “Sweets & Beverages” debut: FantasTick Greetings GmbH hit the shelves with four energy products in high-quality BILLY BOY design. Major highlight of the pick-me-up quartet is the energy drink with a high proportion of caffeine and taurine in no-deposit can. And, of course, one thing cannot be missing: Consumers will enjoy a funny special “add-on”. With these trend-setting energy products Hamburg-based communication agency Straub & Linardatos extend their existing product portfolio of surprisingly cheeky BILLY BOY articles. New licensing agreements are already in the pipeline for 2008.

“Sweets for Fun“ – For almost five years FantasTick Greetings GmbH have been following their guideline with amazing success on the licensing market. Their new BILLY BOY energy drink once again reveals the company’s instinct for new trends and real gaps in the market: Together with each energy-loaded 250 ml can the consumer will get an original BILLY BOY condom. Rüdiger Straub, CEO Straub & Linardatos: "BILLY BOY is a trend-setting brand and really inspiring with its provoking ambivalence and a charming twinkle in the eye. The brand sets no limits to licensees’ creativity. We are determined to revolutionise the licensing market in 2008." In addition to the energy drink, the licensing professionals will also launch fruit gums, chocolate bars and tea with a special plus of energy in original BILLY BOY design – alternatively with or without condoms. “Just like all other BILLY BOY products our new releases appear in cutting-edge design and convey an original, cheeky message," said Gerd J. Müller, CEO FantasTick Greetings GmbH.

BILLY BOY is a fresh and cheeky brand that stands for pleasure and best quality. BILLY BOY enjoys high popularity throughout all age and gender groups. Now the licensees translate these positive features into new energy products which therefore also appeal to a large target group. The new energy drink is fruity, stimulating and suitable also for diabetics. Products will be presented in eye-catching counter displays in gift shops, petrol stations and kiosks - so consumers won’t only buy the products for themselves but also as an excitingly different present. For 2008, FantasTick plans to extend their distribution channels to selected high-end food retailers throughout German-speaking countries. Attending consumer goods fairs like the ISM, the Ambiente and the Springfair in Birmingham the company sets their sights high. What is more, on occasion of the European Football Championship in 2008 consumers may expect additional surprises. Straub & Linardatos plan to accompany the event with cheeky communication and promotion activities.

• Energy drink with condom, 250 ml can without deposit, SRP 2.90 Euros
• Energy bears / fruit gums with condom, 70 g package, SRP 3.90 Euros
• Coffee-flavoured bittersweet chocolate with condom, 100 g package, SRP 3.90 Euros
• Power Tea without condom, 70 g package, SRP 3.90 Euros