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4Kids Entertainment, Inc. (NYSE: KDE) has reached agreement with several leading broadcasters in the U.K. and Europe for its new animated series, Dinosaur King, it was announced today by Brian Lacey, Executive Vice President, International, 4Kids Entertainment. The fantasy adventure series, a compelling combination of traditional cel (the transparent sheets used to create hand-drawn animation) and CGI (computer-generated imagery) animation, is set to launch on Mediaset (Italy), RTL2 (Germany), France 3 (France), Canal J (France) and Jetix (UK, Scandinavia and Spain) in the 2008-09 television season. In the U.S., Dinosaur King airs Saturday mornings on 4Kids TV, where it has earned strong ratings in the kids’ 6-11 demo since its September 2007 premiere. “Dinosaur King was arguably the hottest kids’ animated series at MIPCOM Jr.,” said Lacey. “This early group of powerful kids’ broadcaster commitments in Europe reflects the popularity and confidence in the series. Its compelling storylines combine genuine adventure with humor and heart, the elements common to all bonafide successful international children’s programs.” Lacey anticipates another round of major market closings in territories including Australia, Latin America and Canada before the NATPE market kicks off later this month,. Dinosaur King chronicles the adventures of Max, Rex and Zoe, known as the “D Team,” who race around the world to uncover secrets that bring dinosaurs back to life. The biggest challenge for the three young heroes in this unforgettable global race is to find all the dinosaur cards before the nefarious Alpha Gang. Set in the present time, Max, Rex and Zoe are able to transport themselves anywhere in the world to hunt down the coveted cards that have been lost by the time-traveling Dr. Z and his bumbling team of bad guys. 4Kids Entertainment has established a global reputation for producing engaging, quality children’s multi-media entertainment properties. Over the past decade, 4Kids has produced and successfully launched such mega-hits as Pokemon, Yu-Gi-Oh!, Yu-Gi-Oh! GX and the Teenage Mutant Ninja Turtles. |
