TOYS"R"US: Same Store Sales For Christmas Season 2007

Brandora News - January 2008
  • Toys"R"Us U.S. division reported store sales increase of 3.1%
  • Babies"R"Us division experienced a store sales increase of 0.9%
  • Internationally the company reported a store sales increase of 0.9%

Toys"R"Us, Inc., the world’s premier toy and baby products retailer, announced its comparable store sales for the nine-week holiday selling period from November 4, 2007 to January 5, 2008, as compared to the period from November 5, 2006 to January 6, 2007.

The Toys"R"Us, U.S. division reported a comparable store sales increase of 3.1%. These results were driven by an effective marketing program, significant improvements in the store shopping environment, the early identification of key toy trends, better staffing at the store level and a robust in-stock position on the season’s most popular items, including Smart Cycle™ Physical Learning Arcade System from Fisher-Price™, Wii™ and DS™ Lite from Nintendo®, Guitar Hero® III: Legends of Rock video game software from Activision® and Hannah Montana products from JAKKS Pacific® and other manufacturers.

Internationally, the company continues to expand its global business and reported a comparable store sales increase of 0.9%, driven by the performances of its United Kingdom, Southern Europe and Canadian operations.

"We are pleased with our holiday sales results," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. " At Toys"R"Us, we love kids, so we are delighted that children and their families have appreciated and enjoyed the changes and improvements we continue to make in our business."