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WE LOVE and Fiat 500: The young lifestyle brand by ProSieben and the new Fiat 500, the “Car of the Year 2008” with high potentials to become cult, now release a special limited edition. From January 2008 customers may order one of 500 special Fiat 500 in WE LOVE-design at authorized Fiat shops. 
Fiat Group Automobiles Germany GmbH acquired the WE LOVE license from MM MerchandisingMedia, the licensing division of the ProSiebenSat.1 Group. MM MerchandisingMedia manages WE LOVE in close cooperation with ProSieben. The special edition is based upon the Fiat 500 Pop 1.2 8V in Bossa Nova White and features a WE LOVE logo at the trim. Inside, the WE LOVE branded leather head restraints perfectly contrast with the rest of the interior, which is dominated by red and ivory elements. The radio with CD and MP3 player can be comfortably operated by the controls in the steering wheel. What is more, the special edition comes with a manually operated air conditioning system, electric front windows, electric power steering, Blue&Me (Bluetooth + USB), electric door mirrors and remote control central door locking. ABS and seven integrated airbags stand for high security standards. With this brand new WE LOVE Fiat 500, fans are now able to confess to their favourite lifestyle brand even on the road. The Italian lifestyle vehicle in „WE LOVE“ Design can be ordered from end of January 2008. The special edition is limited to 500 cars – each of them will be available at a price of 12,550 Euros. Fans have the opportunity to see their city sportster from 21 January on ProSieben. What is more, at WE LOVE.de each visitor gets the chance to win 500 days driving fun with an original WE LOVE Fiat 500. ProSieben Marketing Director Malte Hildebrandt: „I am thrilled about the opportunity to accelerate to maximum speed right at the beginning of a new year. In cooperation with Fiat Group Automobiles Germany AG we make our debut in bringing our lifestyle brand to the roads – it’s a fantastic contribution to the existing portfolio of branded apparel and WE LOVE licensed events.“ Fiat Group Automobiles Germany AG Marketing Director Frank Thomas Dietz: “It’s a strong marketing partnership for our new Fiat 500 – a very special car that’s setting trends, but also complies with highest standards in safety and environmental sustainability. And the awarded title “Car of the Year 2008” once more underlines the high quality of our latest lifestyle car.“ |
