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HGTV personality and best-selling author Susie Coelho has partnered with catalog and online retailer Grandin Road to create Susie Coelho Signature™, a fresh and empowering line of indoor living, outdoor living and seasonal home décor. Coelho and Grandin Road were brought together under the strategic direction of The Beanstalk Group, the world’s leading brand licensing consultancy. The innovative, yet accessible collection will be previewed in the July and August Grandin Road catalogs. In September 2008, the indoor line will be available at GrandinRoad.com and through the catalog, followed by the autumn harvest line in October 2008, and the outdoor home collection in the spring of 2009. "Grandin Road’s reputation for stylishly affordable pieces is a perfect fit with my own design aesthetic and decorating philosophy," said Coelho. "I wanted to create stylish and practical pieces that you cannot find anywhere else – pieces that lift and refresh your spaces. These are pieces that will fit well with any style of décor. We hope that Susie Coelho Signature will provide every woman with creative and sensible solutions for everyday decorating and entertaining, both indoors and out!" The line will include a collection of outdoor living furniture, lighting, textiles, flooring, outdoor décor and tabletop accessories; a collection of indoor living furniture, textiles, bath accessories, decorative accessories and tabletop accessories; and a collection of seasonal decorative trimmings. Coelho, a fan favorite on HGTV and former regular contributor and style expert for NBC’s “Today Show” and ABC’s “The View,” was also appointed Style Editor of Grandin Road. In this role, Coelho will make monthly style picks and offer advice for decorating a beautiful home. "The name of Susie Coelho resonates with our consumers as a symbol of sensibility, inspiring elegance and practicality," said Paul Tarvin, CEO and creator of Frontgate and Grandin Road catalogs. "Grandin Road is thrilled to incorporate the expert, friendly and empowering advice Susie will offer as the newly appointed Style Editor. We look forward to seeing her creativity come to fruition on the pages of our catalog and through her own inimitable designs." |
