Series Is One Of The Highest Rating Pre School Shows on Super RTL, Delivering Consistently High Shares

Rupert Bear® German Licensing and Merchandising programme to roll out 09

Super RTL to use Rupert Bear® to spearhead kids and families nature and environmental campaigns

Entertainment Rights Plc, the UK’s leading global media group specialising in the ownership of children’s and family programming, characters and brands, today announces that Rupert Bear® Follow the Magic™, one of its most popular pre-school brands has become an instant hit overnight in Germany. The (52 x 10) series which started airing early January is already ranked as one of the highest rating pre-school shows on Super RTL averaging a 41.4% share in its regular slot. The successful premiere on Super RTL will now act as a springboard to build and grow the Rupert Bear® brand in Germany. There are also plans in development to launch publishing, DVD, toy and apparel programmes in 2009. Rupert Bear® will brand Super RTL’s Toggo Live nationwide tour throughout 2008 and the property will become a central attraction on www.TOGGOLINO.de from April 2008 onwards.

Rupert Bear® - Follow The Magic™ had is first broadcast on Five’s Milkshake! in November 2006 and has since become an international success with sales in 107 countries.

Produced by the award winning Cosgrove Hall Animation Studio, Rupert Bear® Follow the Magic™ features a unique mix of enchanting stop-frame animation and cutting edge 3D CGI to produce a magical and innovative show. Rupert Bear®, Follow the Magic™ offers a uniquely successful blend of knowledge and fantasy to create storylines which both entertain and educate.

Jane Smith, Chief Commercial and Creative Director, Entertainment Rights Plc, commented: “Rupert Bear has universal appeal. The brand allows young children to discover the wonders of the natural world around them, explaining through engaging narratives and appealing character gentle learning about natural history.“

She continued: “The series is a perfect fit for Super RTL’s kids offer and initial ratings indicate the show will continue to pull in big audiences throughout 2008. The longer term strategy is to deliver a successful licensing and merchandising programme in the German market to support the tv series mirroring our successful UK roll out in 2007.”

Carsten Göttel, Director of Programming, Super RTL, commented: “Rupert Bear is the perfect fit for our preschool brand TOGGOLINO. The series shows our young viewers the values of friendship, the wonders of nature and how beautiful it is to discover magic in everyday life. We are thrilled with the excellent ratings success the series has achieved to date and look forward to our continuing partnership with Entertainment Rights."