Fourth Quarter Highlights

• Net earnings of $133.7 million, an increase of 24%;
• Net revenues of $1.3 billion, up 16% from a year ago.

Full-Year Highlights

• Net earnings of $333.0 million, an increase of over $100 million compared to last year's record net earnings of $230.1 million;
• Operating profit improved 38% to $519.4 million
• Net revenues of $3.8 billion, up 22% from a year ago;
• North American segment net revenues were up 15% and
• International segment net revenues were up 33%.

Hasbro, Inc. today reported 2007 fourth quarter and full-year results.

"2007 was another strong year for Hasbro. It was the third consecutive year of record net earnings and our seventh consecutive year of earnings per share growth," said Alfred J. Verrecchia, President and Chief Executive Officer.

North American segment net revenues were $2.5 billion, an increase of $329.7 million or 15%, compared to $2.1 billion in 2006. The growth in revenue is attributable, in part, to the success of TRANSFORMERS, MARVEL product lines, FURREAL FRIENDS, LITTLEST PET SHOP, BABY ALIVE, MY LITTLE PONY, TOOTHTUNES, NERF, OPERATION and SORRY. STAR WARS also remained very strong. The North American segment reported an operating profit of $318.7 million compared to $276.0 million in 2006.,

International segment net revenues were $1.3 billion, an increase of $319.3 million or 33%, compared to $959.3 million in 2006. The growth in revenue is attributable, in part, to the success of TRANSFORMERS, MARVEL product lines, LITTLEST PET SHOP, MY LITTLE PONY, PLAYSKOOL, FURREAL FRIENDS, MONOPOLY, OPERATION and THE GAME OF LIFE. STAR WARS also remained very strong. The International segment reported an operating profit of $158.8 million compared to $90.9 million in 2006.

"Revenues were up 22% for the year and 16% for the quarter, as the business continued to be strong both in terms of category and geographic performance, providing us with momentum going into 2008," Verrecchia concluded.