EM.Entertainment agrees VOD co-operation with CLA - Content Licensing Agency

EM.Entertainment GmbH - April 2008
 
  • Exploitation on broad-coverage VOD platforms within German-speaking region, Great Britain and Northern Ireland
  • Contract includes program packages with numerous classics and new productions

EM.Entertainment GmbH has secured an extensive co-operation in the VOD sector with Berlin-based CLA - Content Licensing Agency GmbH, Europe’s largest VOD digital distribution service provider. Within the scope of the agreement, CLA will operate on behalf of EM.Entertainment to market and distribute extensive program packages to broadcoverage VOD portals in Germany, Austria and Switzerland as well as in Great Britain and Northern Ireland.

Within the German-speaking region, a program package will be offered VOD portals such as those from Arcor (www.arcor.de/vod), HanseNet Telekommunikation (www.alice-dsl.de), video rental chain Video Buster Entertainment Group Holding (www.videobuster.de), as well as white label providers Nowtilus (www.nowtilus.tv) and in2movies (www.in2movies.de). The package will include classics such as Emil and the Detectives, The Flying Classroom and Hello Spencer, as well as current series like Art Alive and The Sleepover Club and other children’s and youth entertainment programs.

In Great Britain and Northern Ireland, CLA will also take over the distribution of a portfolio of wellknown formats such as Vicky the Viking, Maja the Bee, Heidi and Tabaluga, plus Astrid Lindgren titles like Pippi Longstocking and Michael from Lonneberga to VOD platforms such as BTVision (www.btvision.com), as well as white label provider Arts Alliance Media (artalliancemedia.com).

Werner E. Klatten, Managing Director of EM.Entertainment: “The co-operation with CLA strengthens the presence of our programs not only within the German-speaking region but also particularly in core European markets and reconfirms the appeal of our portfolio for providers within this emerging sector.”

Peter von Ondarza, Managing Director of CLA: “The excellent EM.Entertainment VOD portfolio complements the CLA approach of being able to offer every European VOD portal attractive, comprehensive, turn-key VOD catalogs for all subject matter, as well as strengthening our market leadership as a VOD and EST (Electronic sellthrough) digital distribution and accounting service provider.”