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Her appointment was one element of an intensified – and very successful - sales and marketing campaign, which resulted in a significant increase in both European visitors and exhibitors attending the event last year. The number of international visitors rose by 26 per cent to account for 23 per cent of the visitor audience. Overall, visitor numbers rose by 8 per cent to a record 4,301; and exhibitor numbers increased by 27 per cent to 197. The Hosted European Retailer Programme also brought a phenomenal 36 per cent increase in the number of senior buyers from major retailers including El Corte Ingles, Auchan, Carrefour France and Toys R Us Netherlands. “We’re delighted to have Jennifer on board – she will play a critical role in our ambitions to grow Brand Licensing Europe by 30 per cent in 2008 and will assist us in solidifying the event’s unchallenged position at the heart of the European licensed consumer products business,” commented Advanstar Communications managing director Helen Gardner. For more information about the event please visit www.brandlicensingeurope.com. |