Discover the French Kazachok Licensing Forum

Kazachok - March 2008

 
The 5th Licensing Forum jointly organized by Kazachok and LSA will take place at Pré Catelan, Paris, on 20 May 2008.

Organize your day’s work…according to your priorities:

  • The pitching sessions are organized in an adjoining room and allow exhibitors to make in-depth public presentations of their licenses for 2009
  • The Business Meeting in the Property Space brings together all main actors of the licensing market.
    Come to meet them all at the French Kazachok Licensing Forum, 20 May 2008 in Paris, France!

  • The plenary conference (with live translation) gives participants the opportunity to discover market trends and to analyze the different strategies involved in developing a license.

Schedule

9:00 am What does make the success of modern heroes?

  • Heroes of yesterday versus Heroes of today: The universality of the needs of the childish psyche
    Edwige Antier, Pediatrician, Psychopathology graduate

9:30 am Analysis of the Licensing market in France

  • The licensing’s importance in French households
  • In which sector licensing is the most present?
  • The Licensees’ Top 5 in the French households determined upon children age
    According to the Kazachok study realized by L’Institut des Mamans
    Patricia Gelin, Founder of L’Institut des Mamans & Virginie Foucault, Development Manager of l’Institut des Mamans

10:00 am Licenses as a communication vector: The analysis of a new phenomenon

  • The aftermaths of a communication policy via licensing Franck MATHAIS Communication Responsable, LA GRANDE RECREE & Laurent PREVOTAT, Communication Responsable Banque de Détail en France - BNP PARIBAS

11:30 am Super stores & Mega stores: The potential of licensing on dynamic shelves?

  • What are the products developed under license on the fruits and vegetables shelves?
  • What are the key points of the licensing success?
    Philippe BERNARD, Procurement Manager, Marketing Manager of the Department Fruits and Vegetables & Flowers and Plants at CHAMPION (a French Retailer)

12:00 am The Mature Market: What are the main springs of Licensing?

  • The best tips to segment the senior target
  • What are the fundamental values of a license for a senior?
    Sophie Schmitt, CEO SENIOSPHERE

3:00 pm Round-table: Managing brand expansion

  • Licensing a smart way to develop one’s brand on new markets?
  • The best ways to control creation, sourcing, and production quality in order to protect the brand image.
    Natasha BASIC, Marketing Officer SMALTO
    Stéphane COLLAERT, CEO COLLAERT-L’AIGLON
    Charles LAHMI, Président-Directeur général – Fondateur LULU CASTAGNETTE

3:30 pm The impact of licenses coming from the Japanese culture

  • Features of the Japanese Licensing
  • What kind of products consumers are expecting?
    Christophe DREVET, CEO BANDAI & Olivier LAZZARINI, Marketing and Drifted Rights Manager, EDITIONS GLENAT

4:00 pm Auditing a licensing contract: How to improve collaboration between the licensee and the right-holder?

  • How anticipating and setting up an auditing approach?
  • Involving the licensee and transforming auditing as a key of collaborat
    Julia TOURMAENTE, Senior Manager Licensing Management Services PRICEWATERHOUSECOOPERS

Click here www.kazachok.com for conference details and register for the French Kazachok Licensing Forum.

The French Kazachok Licensing Forum
20 May 2008 at Pré Catelan
Route de Suresnes, Bois de Boulogne
75016 Paris FRANCE

Admission: 490 € before tax* / 586,04 € tax included*

*french tax
 

 

Information:

Kazachok
Kontakt: Christelle Bourasseau
E-Mail: cb@kazachok.com
Tel: (33) (0) 1 55 95 00 20

LSA
Kontakt: Cécile de Kermadec
E-Mail: cdekermadec@lsa.fr
Tel.: (33) (0) 1 56 79 45 63