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The Looney Tunes Sportparty will be the beginning of the cooperation. „We are looking forward to crosslink our activities with the initiative peb. The Looney Tunes Sportparty supports the objectives of peb,“ comments Peter Bichler, General Manager Warner Bros. Consumer Products Germany and Austria. „The popular cartoon heroes are cool, clever and always in action. They fascinate and entertain kids with their jokey and speedy style and are therefore perfect partners to inspire children to excercise while at the same time having fun. This effect is one particular aim of the Looney Tunes Sportparty, which will this year be supplemented by a roadshow. The entire concept is based on three major points: elementary schools, partnering events and the roadshow. Promotion material, publicity and media cooperations with print and tv partners will complete the communication of the Looney Tunes Sportparty.” In 2007, the Looney Tunes Sportparty already took place in over 500 elementary schools in more than 60 cities in Germany. The exciting and action-packed Looney Tunes course furthers the childrens’ natural urge to move and conveys the joy of healthy exercise to children aged 6 to 10 in order to advance their health and physical development. The kids can complete an elaborate course consisting of six different stations, all presented by a different Looney Tune, that challenge, among other things, their sense of balance, strength, speed, flexibility, endurance and team spirit. This year the Looney Tunes Sportparty will go on tour. The activity area of the roadshow will encompass about 1.000 square metres and the tour events will take place in 10 cities in Germany. In addition, there will be further events in elementary schools in 2008. The „Plattform Ernährung und Bewegung e.V.“ is an initiative of politics, economy, sports, parents and medical scientists. With about 100 partners peb is the biggest network in Europe for the prevention of overweigt in children and adolescents. All members are very activ in supporting a balanced nutrition and more excersise as a fundamental basis of a healthy lifestyle for children and young people. For more information go to www.pebonline.de. The tour dates:
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