Joy Tashjian Marketing Group signs licensees for NBC universal line-up of top-rated series

Brandora News - May 2008

 
Top Chef, Heroes, Access Hollywood and NBC Sports among NBC Universal Properties to Unveil Roster of Charter Licensees

Joy Tashjian Marketing Group, LLC (JTMG) has unveiled a roster of charter licensees for several NBC Universal television properties under JTMG’s long-term licensing association with the network. Several of NBC Universal’s properties are rapidly attracting blue chip licensees including “Top Chef,” which airs on Bravo, “Heroes,” which airs on NBC and “Access Hollywood,” which is widely syndicated through NBC Universal Television Distribution.

For Top Chef, JTMG has secured Brighter Minds for PC games; Rizzoli for calendars; DSI for console games including Nintendo Wii.

For Access Hollywood and NBC Sports, JTMG has secured iToys for table-top games and handheld LCD games.

International licensees for Heroes include Zig Zag for posters and postcards (Germany, Austria and Switzerland), Mezco Toyz for figures (U.S. and Canada) and Editorial Abril for postcards (Latin America).

JTMG’s licensing representation began with NBC prior to the network’s acquisition by Universal and follows on the heels of JTMG’s successful consumer products representation on behalf of client Endemol for its NBC mega-hits Fear Factor, Deal Or No Deal and 1vs. 100.