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Entertainment Rights (ER) Plc, the UK’s leading global media group specialising in the ownership, acquisition, exploitation and distribution of children’s and family programming, characters and brands, today announces that Universal Cycles, the number one importer and distributor of bicycles in the UK, has been appointed as licensee for Postman Pat® Special Delivery Service (SDS) to cover all wheeled and ride-on products. The agreement is to include bicycles, trikes, scooters, and accessory packs including helmets and safety pads, across UK, Eire, Channel Islands and the Isle of Man. The product is currently in development and will roll out across all major retailers Spring 2009 to follow the brand new series which will begin airing on CBeebies Autumn 08. Andrew Kerr, Executive Director, Consumer Products and Marketing - International, Entertainment Rights Plc, said: “The new BBC series of Postman Pat SDS takes on a new momentum and features a brand new fleet of vehicles that help Pat deliver any place, anytime, anywhere, which provides an excellent basis from which to develop a range of innovative ride-on’s. We are delighted to be working with Universal Cycles, the UK’s number one ride-on distributor and see this agreement as the start of a long standing relationship.” Gavin Markscheffel, Managing Director, Universal Cycles said: “Postman Pat® is an iconic brand with an established heritage which has continually delighted pre-schoolers for over 27 years. Universal Cycles is currently developing a comprehensive range of ride-on’s based on the vehicles that are so integral to the new show and that will complement Character Options’ extensive new range.” |
