The Licensing machine and cartoon network: Agreement

Panini - Juni 2008

The Licensing Machine and Cartoon Network: Agreement on Fullmetal Alchimist animated series and Paradies Kiss in Italy.

The Licensing Machine - a new division of Panini UK, engaged in TV, Home Video, Promotional, Merchandise, Marketing and Licensing Services – and Cartoon Network, Channel 606 SKY Italia airing a unique mix of children shows for children teens, are pleased to communicate their agreement for the Italian market on two of the most exciting Japanese animations that are creating an amazing fan base around the world: Paradise Kiss and FullMetal Alchimist.

Paradise Kiss and FullMetal Alchimist will be aired on Cartoon Network Italia within the slot dedicated to action and manga heroes for the teen target: “Toonami”. The series will go on air every day from June 30th : FullMetal Alchimist at h11.05 pm and Paradise Kiss at h11:55 pm.

Paradise Kiss. Yukari, the main character, is a serious high school student who has no other life except studying hard at school… just as her parents tell her to do. One day, she starts having some doubts about her life, when she meets a group of young designers who have their own clothing brand, Paradise Kiss. Yukari is asked to be model at the fashion show at Yazawa School of Arts festival. Although Yukari feels uncomfortable at first, when she gets to know George who is determined to make his dream come true and become a designer, she starts wanting to make her dreams come true as well. Influenced by the unique members of Paradise Kiss, and especially by George’s character, Yukari is slowly attracted to George. Before she knows it, Yukari becomes a girl of passion pursuing her love and

Fullmetal Alchimist. The two Elric brothers, Edward and Alphonse, live with their mother in the village of Resembool. Their father, who left them when they were very small to go on a long and mysterious journey, was a talented alchemist and Ed and Al also began studying this fascinating science. The death of their mother, though, forced them to try something forbidden: to resurrect her using alchemy! Unfortunately for them, the transmutation goes wrong and Al loses his entire body, but his soul gets bonded to a suit of armor allowing him to remain among the living, while Ed has an arm and a leg torn off. So, the two brothers set off in search of the Philosopher’s Stone, a legendary object which is believed to make anything possible, even giving Al his body back and Ed his missing limbs back. A long adventure which will lead them to discover some shocking truths about their world, but also about their past and which will teach them the price of their own actions!