Disney Couture to launch in Europe

Disney Consumer Products - July 2008

 
Disney’s Iconic Characters Enter the World of High-End Apparel

Disney today revealed its brand new European Disney Couture collection at the Bread and Butter trade show in Barcelona. Fashion-forward and aspirational, the collection will be available in boutiques and specialist retailers across Europe from this Autumn. Already a hit with celebrities in the US, including Paris Hilton, Nicole Ritchie, Christina Aguilera and Jennifer Garner, the European range features completely new designs influenced by some of the most iconic characters in the world.

The collection includes edgy t-shirt designs for men, women and kids, and fuses the latest in fabric developments, print techniques and styling with the heritage of Disney to create a high-end collection that transcends day through to evening. Several collections will be available throughout the year, including limited edition items.

Marc Low, vice president, Apparel, Accessories and Footwear, Disney Consumer Products Europe says “Disney’s iconic characters are legends in their own right, instantly recognisable and hugely popular with people of all ages around the world. The Disney Couture range innovatively interprets Walt Disney’s creative heritage to produce modern and cutting edge designs.”

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