|
Smileyworld brand for teenagers launched by major European retail outlet
 |
|
The world’s favourite smiling icon is coming to one of Europe’s favourite youth fashion chains. Smiley Licensing has agreed an exclusive deal with Jennyfer, a major European retailer of affordable, ready-to-wear fashion for girls, to launch the Smileyworld brand for teenagers in all of its 350 outlets throughout Europe.
Using the Smiley style guide, the range will reproduce messages and icons with a fresh, upbeat, summery feel. The images and icons will appear on t-shirts, sweatshirts and underwear in sizes ranging from XS to L. |
Supporting the launch, Jennyfer, which also sells costume jewellery from Smileyworld licensee SID Bijoux, is highlighting the range in all its window displays and organising a sweepstake on its popular website (www,jennyfer.com), where visitors will have the chance to win Smileyworld gifts. Plasma screens in Jennyfer shops will promote the sweepstake and show videos of photo sessions with models wearing the Smileyworld range.
|
Smileyworld Ltd itself will be organising a PR campaign targeting teen fashion publications and, of course, as with all Smileyworld products, ten per cent of the royalties collected by Smiley Licensing will go to the Smiley World Association, which finances social projects.
Pascaline Petit, Marketing Manager of Jennyfer, says: “The Smileyworld brand has a particular appeal to young people which fits in perfectly with the Jennyfer customer base. It’s fresh, attractive and ideal for a summer promotion. We are delighted to be launching the Smileyworld brand for teenagers.” |
|
 |
Nicolas Loufrani, CEO of Smiley Licensing, adds: “This is a fantastic deal for both partners. Jennyfer is able to exclusively launch this special range, which uses icons and messages based one of the most recognisable brands in the world. Smileyworld is able to offer a full range of products through a major European name in youth fashion backed with promotional support for the brand and the range both in store and on the web. It’s a great deal which benefits everybody.” |
