The Licensing Awards 2008 announces the category finalists

Brandora News - July 2008

 
The Licensing Source Book Europe announces the who’s who of the licensing industry with the finalists of The Licensing Awards 2008

The Licensing Source Book announces the finalists for The Licensing Awards 2008. These awards, now in their third year, recognise and reward innovation and excellence right across the licensing spectrum - product development, retailing and licensed properties. The winners of The Licensing Awards 2008 will be revealed at a mammoth industry event on Wednesday 17 September 2008 at The Royal Lancaster Hotel in London.

The awards and The Licensing Awards event are owned and organised by The Licensing Source Book, part of Max Publishing. Spring Fair Birmingham is the headline sponsor once again for the awards and Lima UK is again an official supporter of the awards.

The award categories recognise products, retailers and property owners. This year’s awards categories include five new awards dedicated to brand licensing (encompassing sports, celebrities as well as general brands).

Ian Hyder, Director, The Licensing Source Book, enthuses: “It is just fantastic how the whole industry has embraced these awards – and they have become true accolades. Not only is it great to see how the tentacles of licensing have spread to bring in new licensees in different areas but also the broadened reach of licensed properties in the branded arena. And, as reflected by our panel of retail judges this year, licensing is truly on the radar for increasing numbers of retailers. We have a lot to celebrate and these awards do just that!”