In the first half of 2008 the LEGO Group increased its sales by 20% above the corresponding figure for the same period of 2007. Profit before tax for the first six months of 2008 was DKK 564m compared with DKK 212m for the same period the previous year.
Good start for LEGO Indiana Jones
Net turnover for the first half of 2008 was DKK 3,555m compared with DKK 2,959m during the first half of 2007.
Classic product lines LEGO City and LEGO Star Wars™ continue to do better than expected. In addition, the new licensed line LEGO Indiana Jones has sold extremely well – especially on the North American market.
The increase in sales was recorded especially on the North American and Northern European markets but all markets returned better figures than for the first half of 2007.
The LEGO Group´s sales direct to the consumer through its own branded stores, mail order and the Internet also developed in a positive direction. |