Maui und Sons adresses with his Sub Label MAUI GIRL especially the target group of women and girls.

The Maui Girl is a young woman with beauty, soul, and energy. She is an independent thinker, knows what she wants, and expresses herself in her clothes.

She is a participant, not a spectator, dedicated to active living and the active sports lifestyle. She’s no beach bunny.

As comfortable in the water as the guys, she embodies the mental, physical and spiritual attributes of Maui and Sons.

The Maui Girl has big dreams, expects a lot from life and wears clothes that are an extension of her lifestyle

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