Trendy Baby Gear in Scandinavian Design: BRIO at the Kind + Jugend Fair 2008 in Cologne

BRIO - August 2008

 
BRIO showcase their broad range of baby gear: toys from their My Very First line, new prams and children’s furniture

From 11 to 14 September BRIO will for the first time present their full range of toys, prams and children’s furniture at the Kind + Jugend fair in Cologne, true to their motto “Everything from a single source”. In hall 11.1, booth C021 trade visitors may admire the all-around product range for parents-to-be: stylish prams and furniture, glamour accessories as well as new toys of the My Very First range for infants and toddlers. The new products captivate with modern colours, pure Scandinavian design and convince due to best quality and high functionality. One highlight from the ToGo (prams) segment is the BRIO Go in smart, elegant design. A convenient 3-in-1 travelling concept (hard carry cot, insertable pram or seat unit), easy-to-fit units thanks to the smart ISO-fix system, minimum weight and a unique patented fold technique make the new BRIO Go an absolute must-have for trend-conscious parents. In the ToBe (furniture) segment, visitors will appreciate the new highchair BRIO Grow II. Style and comfort have been optimized with high quality leather materials and white contrast seams.

Always one step ahead: BRIO present BRIO Go pram

With BRIO Go from their ToGo (pram) segment BRIO introduces the next generation of prams. The absolute highlight is the 3-in-1 travelling system for different usages: The pram can quickly be changed into a pushchair by replacing the hard carry cot or pram unit with the seat unit. Thanks to the smart ISO-fix system the baby seat can also be fixed in the car. Various fields of application make the pram a loyal companion for baby’s first three years. The foldable chassis is made of aluminium, weighs only 8 kg (wheels included) and requires minimum space when folded (78 x 61 x 48 cm). The unique patented fold system brings the wheels together to create a compact pram for transport or storage. Due to rotatable and lockable front wheels narrow shopping passages and rocky field paths are no problem for the BRIO Go. Hours of walking and pushing will not strain young parents hands as the reversible handle with multi-adjustable heights offers endless opportunities to relieve the wrists.

BRIO Go with pram and seat unit will be available from October in the trend colours red, black, blue, yellow, grew and brown at an SRP of Euros 818, the baby seat cost app. Euros 239.

Luxury and comfort – now also for the youngest

Luxury and comfort are no longer reserved for adults only. “Better Seating with Grow II” now for the youngest. Thanks to high quality leather surfaces children aged six month to seven years sit most comfortable in the new BRIO high chair from the ToBe (furniture) segment. White contrast seams give the high chair an elegant appearance. The 49 x 61 x 84 cm chair artfully combines wood, steel and advanced composite plastic into a fresh piece of Scandinavian design with daily utility. The Grow II is now available for Euros 199 in black, red and white.