CPLG, European leader in sports and entertainment licensing, developed a new corporate design which will be implemented in all CPLG territories – Germany, Austria, Switzerland, UK, Benelux, France, Italy, Portugal and Spain – with immediate effect.

The new-look has been designed to underline the integrative corporate structure and to promote the company's outstanding position as a pan-European licensing agency with in-depth knowledge of local markets.

Katarina Dietrich, CEO of CPLG, comments: “Since I came to CPLG in 1996, there have been a number of references to the company name. I feel the time is right for our branding to reflect CPLG’s inspired, unified internal structure, which has always been so advanced and unique in this industry. As we continue to evolve and grow as a company, it is imperative that we retain the attributes that have ensured our success over the past 34 years while looking to the future.”

The new, transnational “look” maintains the corporate identity portrayed by the former logo, but also brings about a more modern look with a fresh, catchy design.

Marianne Kittinger, Head of Design, CPLG, who has been working on the rebranding since the beginning of this year, now says: “We wanted to refresh the CPLG symbol to reflect our united and innovative corporate identity while retaining the already established three dimensional look. We are delighted with the new company style guide, which all seven of CPLG’s territories can now implement with consistency and confidence.”