Amberwood Entertainment, a producer of high quality entertainment for the children and family market, has appointed 4Kids Entertainment as the worldwide merchandise licensing agent and marketing brand manager for its new animated TV series, RollBots. 4Kids will manage global licensing opportunities, working closely with all licensees of the RollBots brand, including recently signed master toy licensee Mattel.

RollBots, a computer-generated animated action-comedy with 26 episodes currently in production, feature perfectly round robots with arm and leg appendages that retract, allowing them to roll at extreme speeds on roller-coaster-like tracks through their world, Flip City.

“We see many of the same promising elements in RollBots -- collectibility, transformation and racing – that we have in some of our most successful brands for this target audience,” said Stephen Gould, Co-Managing Director of 4Kids Entertainment International. “This is a wonderful property and a great licensing prospect.”

“We are delighted to be working with 4Kids on this exciting property,” added Jonathan Wiseman, Vice President, Sales and Acquisitions at Amberwood. “They have a proven track record with this genre and will certainly help RollBots in reaching its full potential”.

The series premieres in the US and Canada, in February 2009. Amberwood Entertainment will be launching it to other territories at the upcoming MIPCOM Jr. 2008 event in October.