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CPLG and “It's Happy Bunny” – always good for a surprise
That leaves you dumbfounded! With “It's Happy Bunny” CPLG adds one of America’s most popular and best-selling licenses in their portfolio. “It’s Happy Bunny” by Jim Benton is a cute, little rabbit – but only on first sight! And its nasty remarks will not be far behind. Its big mouth stands in direct opposition to its cute appearance and makes “It’s Happy Bunny” one of the most popular cartoon properties in the USA.
Now CPLG jump starts the nasty rabbit in Germany. Especially the target group of teens and young adults love provocative slogans like “Love Bites” or “It’s cute how stupid you are”. More than 1000 licensed articles worldwide already feature the no-good bunny. In Germany Belltex presents “It's Happy Bunny” on beddings, cushions, bathrobes and sleeping bags. Posters and cards by Caris round the licensing programme off.
“Simple, recognizable graphic design and contrasting slogans make “It's Happy Bunny” one-of-a-kind and extremely versatile,” says Joachim Knödler, Sales & Retail Director of CPLG. “Our licensing concept covers apparel, gift items, stationery, bags and cases. The license could even boost poster campaigns like an anti-drug campaign featuring “It’s Happy Bunny”.” What is more, all nasty slogans are now available in German. For more information on Happy Bunny, please contact jknoedler@de.cplg.com | 
